Women are supporting women on Threads. Should you?
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
by Jessi Healey Nov 30
Why should I talk about personal stuff on Instagram?
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business
by Sue Benson Nov 27
Need a break from hustle culture? Cuddle up to plush prospecting
Burned out and bummed out is no way to live. Try these plush gentle prospecting techniques from Rachael Hite to shift out of the grind and find some peace of mind
by Rachael Hite Nov 25
Strategize for success: Your 2024 social media playbook
Join Katie Lance in this week's Inman Access class and learn how to create a social media calendar that will drive engagement, boost your business and keep you winning through 2024
by Claire Buzzanca Nov 22
3 things you should do on your Instagram Story today
This week, Sue 'Pinky' Benson explains the three things real estate agents should be doing on their Instagram Stories
by Sue Benson Nov 13
Mauricio Umansky's 5 ways hobbies can grow your network
Whether it's vegetable gardening or ballroom dancing, according to The Agency's CEO Mauricio Umansky, it's easy to make authentic connections through your hobbies and interests
by Mauricio Umansky Nov 11
Seal the deal with Instagram leads to generate 10% more business
Instagram expert Michelle Berman-Mikel teaches you to actively prospect and convert your Instagram connections into buyers and sellers who only want to work with you
Start your next IG conversation to generate 10% more business
According to marketing expert Michelle Berman-Mikel, saying the right thing, then moving the conversation into the real world, allows you to create a social media strategy that converts
8 video marketing strategies that grew my real estate team
According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies
by Sarah Bennett Nov 7
Win new business by showing past clients you're a market expert
Agents are scaring up business from buyers and sellers in a tight market by reaching out to their sphere and providing insights that are unique to their market and situation
by Matt Carter Nov 2
Inman Influencers want agents to get ahead in 2024. Here's the plan
Members of the inaugural class of Inman Influencers told agents during a roundtable discussion to wield video, defy the market, get a coach and shed fears of rejection to succeed in the new year
'Engage, work, share' to recruit and retain top talent
Kymber Lovett-Menkiti leads an Inman Connect panel on attracting and keeping the best of the best in 2024 by establishing a value proposition, creating exposure and cultivating culture
Perfectionism is stopping your social media success: Katie Lance
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
by Marian McPherson Nov 1
The activity with best ROI? It's old-school networking, Intel poll shows
Agents are doubling down on networking to drive business in tough times, according to results from the Inman Intel Index, excerpts of which are available to Select subscribers for the first time
by Lillian Dickerson Oct 25
David Marine on AI, storytelling and being 'dunked' by Shaq at Gen Blue
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
by Lillian Dickerson Oct 19