Marketing overload: How to cut the clutter and reclaim your time
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
by Remington Rand Oct 6
red phone
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
by Josh Ries Oct 6
A row of keys
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired
by Derek Carlson Sep 30
Collage showing TikTok logo, Disney castle, medicine pills with warning symbol, cartoon banana, deal signs and Halloween bunting on a background of like/dislike icons and colorful bar graphs — representing a mix of brand controversies, platform control, seasonal marketing and viral trends.
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
by Jessi Healey Sep 27
A photo of Giorgio Armani among fashion models to represent brokerage leadership lessons from Giorgio Armani.
The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work
by Darryl Davis Sep 25
How a 2008 bankruptcy fueled a top team leader's comeback
On this episode, The One Team leader, Byron Lazine, shares his journey from submarine mechanic, to bankruptcy, to top Connecticut team leader and CEO of BAM
Illustration of U.S. and China flags with a handshake in front, the TikTok logo centered, a doge meme image in the background and a bar chart rising on the right, symbolizing the TikTok Oracle deal, meme culture and shifting social media metrics.
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
by Jessi Healey Sep 21
AI real estate agent
Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.
by Taylor Anderson Sep 18
"Welcome to Fabulous Las Vegas, Nevada" sign
Mark Sivek was due to join the association's Board of Directors in 2026, but was removed from appointed positions after derogatory remarks about late conservative activist Charlie Kirk
by Lillian Dickerson Sep 12
Screenshots of Marie Lee's posts on Instagram
When Marie Lee started out as an agent, she had a small sphere and not much to build a business on. But she used social media to show that she was busy — even if she had to fudge the details
by Lillian Dickerson Sep 12
How this agent went viral by falling in love with the home in his TikTok video tour
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok — but his real viral moment completely took him by surprise
Flat lay of cozy autumn items, including a pumpkin, PSL coffee cup, tree with changing leaves, and leaves swirling — evoking fall marketing trends and seasonal storytelling.
From vintage vibes to viral Reels, these fall marketing trends are more than cozy — they’re your secret weapon for connection, creativity and conversions
by Jessi Healey Sep 8
5 strategies to build your first social media pipeline
Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes
by Alyssa Stalker Sep 4
Screenshots of videos posted by Ian Grossman on Instagram and TikTok
When the market shifted and his social media leads started to fall off, Ian Grossman and his team shifted their social strategy to a more local focus and dug into connecting with their database
marketing lessons from Taylor Swift
Swift’s engagement sparked real-time brand wins — while Cracker Barrel’s quiet rebrand sparked backlash. Timing, tone and cultural fluency made all the difference
by Jessi Healey Sep 2