Notable to power Brown Harris Stevens' reno and staging product
The deal to power the brokerage's Curate by BHS product marks the largest partnership Notable has launched since joining Leading RE's Solutions Group this spring, according to officials Tuesday
by Lillian Dickerson Sep 25
Revive releases Marketing Center product for pre-renovation pitches
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
by Craig C. Rowe Sep 23
Top 11 reasons homeowners should sell during the holidays
Don't let sellers put off listing until 2024. Coach Darryl Davis says it's time to share the good news about hitting the market during the holiday season
by Darryl Davis Dec 18
Beth Kushnick went from staging 'The Good Wife' to your listing
The longtime film and TV set decorator turned to staging for NYC-based real estate firm Archpoint Advisory on the cusp of the WGA and SAG-AFTRA strikes and is enjoying the opportunity
by Lillian Dickerson Oct 26
Matterport calculates square feet, labels rooms with latest AI update
The feature is in beta mode and, upon formal rollout, will allow agents instant access to room dimensions and total square footage by room and floor, according to an announcement Tuesday
by Craig C. Rowe Sep 26
2023's design trends (thus far): Confident, eclectic and ‘hipstoric’
Opinion
As summer turns to fall, Inman checked in with Maverick Design’s Trend Report to see the latest in home interiors. From statement stones to daring details, bold looks are drawing attention in 2023
by Christy Murdock Sep 1
Virtual Staging AI ensures you'll never market an empty room again: Tech Review
Opinion
The idea here isn’t new, as Roomy, BoxBrownie and a number of others have worked in this space for years. But Virtual Staging AI (VSAI) combines purpose-driven usability without any upsell
by Craig C. Rowe May 19
Pam Liebman: Corcoran's 50th year, taking the high road and more
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
by Lillian Dickerson Apr 25
Need a way to differentiate your service? Design
Whether you have design skills or work with a trusted colleague, decor and renovation services are an exceptionally effective value-added service
by Craig Spano Apr 21
Home staging dips in popularity as fewer agents make the effort: NAR
The National Association of Realtors' 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home
by Marian McPherson Apr 3
A new faucet? Hand sanitizer? The unlikely marketing spends that have a big payoff
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
by Teresa Boardman Mar 14
10 color and design trends to sprout spring inspiration
Opinion
Don’t be afraid to be bold and daring with your design. As we venture into better, brighter times many will want their home to be a direct reflection of that
by Antoinette Fargo Jan 30
New year, new listing: 10 ways to update that won’t break the bank
Whether it’s a brand-new listing or last year’s listing that’s still languishing on the market, these updates will make it look like new
by Antoinette Fargo Jan 19
Top 10 never-fail home staging tips for agents
When done right, staging evokes a stronger emotional tie for buyers, which translates to a greater commitment to the home
by Misty Soldwisch Jan 6