Realtor.com sued for copyright over attempt to capitalize on Taylor Swift engagement hype
A Kansas City photographer sued NAR and Realtor.com's parent company for publishing her copyrighted photos of Travis Kelce's estate without her permission
by Taylor Anderson Oct 21
marketing lessons from Taylor Swift
Swift’s engagement sparked real-time brand wins — while Cracker Barrel’s quiet rebrand sparked backlash. Timing, tone and cultural fluency made all the difference
by Jessi Healey Sep 2
A picture of Taylor Swift kissing Travis Kelce with onlooking fans watching to represent Taylor Swift-level client loyalty in real estate.
Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses
by Rachael Hite Aug 29
Apply the Taylor Swift marketing strategy to your next listing to build anticipation, connect with clients, and win attention like a pro.
Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and some follower-fueled magic
by Jessi Healey Aug 25
'The math isn't mathing': Girl Math for real estate agents
Opinion
Rachael Hite offers a perspective on the commission negotiation conversation that we can't afford to overlook. Women must advocate for better pay because their futures depend on it
by Rachael Hite Dec 6
Travis Kelce, Taylor Swift scoop up 'Traylor Home' of their own in KC
Kansas City has apparently become the center of the world as the Chiefs tight end opted for a property in a gated community in the city to facilitate quality time with the 'Eras' tour star
by Lillian Dickerson Oct 19
Taylor Swift 'shakes off' Douglas Elliman lawsuit
The brokerage claimed Swift's team excluded agent Andrew Azoulay from the sale of a Manhattan townhouse
Inman's most-read stories of 2018
Keller Williams, Facebook, lawsuits and housing trends dominated the news
by Jim Dalrymple II Dec 21
Taylor Swift's team claims Douglas Elliman never 'earned' commission
Motion to dismiss requests suit demanding $1.1 million be thrown out on grounds of brokerage's 'little to no involvement' in the deal
by Gill South Mar 8
Douglas Elliman sues Taylor Swift for breach of contract
One of the brokerage's Manhattan-based agents is seeking $1.1 million
by Marian McPherson Jan 30
10 things that need to happen for mortgages to be a click away: Part 1
It could be as easy as planning a vacation
by Tim Nguyen Sep 3
Real estate agent's video parody of 'Shake It Off' goes viral
Proof that agents can spin marketing gold by just being who they are
by Paul Hagey Jun 12