Jon Grauman and Adam Rosenfeld launch Resident Group at Side
The duo previously led the Grauman Rosenfeld Group at The Agency and have collectively closed more than $3B in career sales. The new firm will be focused on client service, they said
by Lillian Dickerson Jun 11
How today's agents are merging media, marketing and mastery
Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes
by Mauricio Umansky Jun 6
Reffkin rails against 'organized real estate' at annual Compass retreat
The CEO rallied the firm's agents and staff against Compass naysayers, discussed short-term goals of seller choice and agent listing attribution, and unveiled the latest rendition of Compass AI
Why your brokerage needs a service, not just sales, funnel
Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency's Rainy Hake Austin writes
Broker Spotlight: Dirk Hmura, The Agency Portland, Oregon
Learn how this managing partner got his start, what fueled his growth and expansion, and who helped him achieve his success
by Christy Murdock May 22
The Agency's Billy Rose goes Dutch with luxury auction strategy
The Agency cofounder will cut the asking price of 235 Oceano Drive by $100K each consecutive Monday following the auction's launch, until the property sells, to create urgency
by Lillian Dickerson May 15
Coldwell Banker nabs Bay Area-based Joe Velasco Group
The team did $180M in sales volume via 90 transactions last year. Its move to Coldwell Banker comes amid an intense period for agent and team recruiting
by Jim Dalrymple II May 6
Majority of agents field multiple recruitment calls every year: Poll
Nearly 85% of agents who responded to a recent Intel Index survey said they field multiple inquiries each year, with 16% of those saying the calls are coming as frequently as once a week
by Jim Dalrymple II Apr 28
What skills will brokerages and their leaders need in 2025?
In the face of economic headwinds and shifting market dynamics, brokerages must embrace change with clarity, strategy and agility, The Agency's Rainy Hake Austin writes
by Rainy Hake Austin Apr 24
Turn a 'no' into a 'yes': Negotiation techniques for experienced agents
When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes
by Mauricio Umansky Apr 23
Tariffs to spur ripple effects across real estate, industry leaders warn
Rising construction costs and shifts in foreign investments will result in falling sales as the weight of the tariffs are felt across US housing markets, economists and real estate leaders told Inman
by Lillian Dickerson Apr 21
Checkmate or alienate? Reactions mixed as firms align with Zillow
NextHome threw its support behind Zillow's private-listing policy Friday, the second brokerage to officially back the plan, as rival portals and critics of NAR's Clear Cooperation Policy sounded off
Broker Spotlight: Joao Mucciolo, The Agency Nicaragua
Find out how this broker built a career blending local market knowledge with a global perspective as he seeks to position Nicaragua as a top destination for buyers worldwide
by Christy Murdock Apr 3
How to maximize the power of influencers in your marketing
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes
The Agency launches 'The Perfect Setting' ad campaign to find home
The campaign was launched in March at the firm's Global Forum and highlights diverse individuals with a focus on personality traits that reveal their unique needs in a home, Inman has learned