In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
The rise of synthetic media forces agents to rethink content strategy, client trust and digital discovery to create a more reliable online environment for clients
Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026
Find out how to leverage your social media audience while maintaining your authenticity and putting your best face forward
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Here's what real estate agents can learn
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he's glad for the engagement and sees a way to grow from the experience
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes
Ralph Lauren Christmas has taken over TikTok, with the brand's former designers explaining how to recreate the magic of its retail decor. Here's how you can use it in your next listing
As OpenAI and Microsoft launch dueling AI browsers, a new era of intelligent search begins — one that could change how buyers find homes and agents
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality