real estate reading list
The books we consume shape the businesses we build
by Jimmy Burgess May 31
curb appeal for real estate agents
Update and upgrade your own branding elements
by Darryl Davis May 14
Troy Palmquist
The next wave of proptech will be defined by combinations that create end-to-end systems
by Troy Palmquist May 11
Musk, OpenAI and a trust problem that isn't going away
The AI industry built its reputation on responsibility. Musk vs. OpenAI puts that story to the test
by Jessi Healey May 11
being a team player
Don't just join a real estate team. Become a great teammate
by Verl Workman Apr 20
real estate easy button
Success in real estate comes by doing the work that others avoid
by Lori Muller Apr 9
If you need to ‘add value’ at the end, you’re already behind
Contributor Deb Siefkin writes that agents need to add value right now to be relevant
by Deb Siefkin Apr 8
Darryl Davis diamond
Opinion
Coach Darryl Davis offers words of wisdom to veteran real estate agents
by Darryl Davis Mar 18
This is the lie that keeps agents broke: eXp's No. 1 team leader
With over $875M in volume and 1,100+ deals last year, and more than 10% of San Diego in his database, Kyle Whissel isn’t just building a team, he’s building a life — and you can too
2026 real estate trends
Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes
by Jimmy Burgess Jan 11
Real estate marketing forecasts for 2026 point to tighter budgets, deeper AI use and rising platform volatility. real estate marketing 2026
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
by Jessi Healey Jan 5
An angry man and a woman shouting through a megaphone to symbolize how selective outrage impacts lead generation in real estate.
Opinion
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
by Josh Ries Dec 22
A picture of an old creepy house with a red sky and storms in the background to represent Stranger Things marketing lessons for staying visible in an Upside Down market.
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
by Jessi Healey Dec 8
Leadershift: How brokers and team leaders can prepare for 2026
The market is poised for change. If you want to be part of what's ahead, take a page from John Maxwell's book 'Leadershift.' Lori Muller shows you how
by Lori Muller Nov 13
top of mind marketing
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
by Josh Ries Oct 17