Connect the Speakers: Dick Costolo on social media and wellness

Connect the Speakers: Dick Costolo on social media and wellness

Dick Costolo appears at Inman Connect New York (Jan. 22-26, 2018, Marriott Marquis Hotel, Times Square) presenting his general session talk “Fitness & (280) Character(s): The Future of Wellness & Social Media.” ......
By Inman | Friday, January 12, 2018
4 tips for establishing rapport with clients online

4 tips for establishing rapport with clients online

We all know that more and more clients are searching for their homes online. Both millennials and gen Xers have a strong preference for using real estate agents (87 percent) and are almost as likely to use online tools as well, according to the Zill...
By Tiffany Alexy | Tuesday, December 26, 2017
Automate your real estate leads using IFTTT: 3 simple recipes

Automate your real estate leads using IFTTT: 3 simple recipes

Cold call, door knock, prospect — feed your pipeline. Feed the beast. Real estate agents always have to be on their game with many balls in the air to keep their business moving forward ......
By Erica Simpson | Monday, October 2, 2017
Social media profiles: Everything you need to know about Facebook, Twitter and Instagram

Social media profiles: Everything you need to know about Facebook, Twitter and Instagram

To build anything, you have to start with the proper foundation. Social media is often where consumers find their real estate agent, and prospective clients look to the agent’s profile for more information about who he or she is ......
By Laura Ure | Monday, August 28, 2017
Two student-aged girls looking at a computer together 10 things you should know about millennials to reach more prospects

10 things you should know about millennials to reach more prospects

It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years. As of 2016, millennial first-time buyers have surpassed Gen Xers and baby boomers. Millennials, born betwe...
By Grant Findlay-Shirras | Wednesday, August 16, 2017
Why isn’t my social media working? 7 common mistakes

Why isn’t my social media working? 7 common mistakes

Wondering why your social media isn’t yielding the results you’ve heard about? You aren’t alone. I would venture to say that 80 percent of real estate agents are asking themselves that very question ......
By Laura Ure | Monday, August 14, 2017
4 steps to content marketing that will grow your business

4 steps to content marketing that will grow your business

So, you’re a real estate agent in today’s market. You have a website that's supposed to help you get more clients. But no one’s visiting. Looking for a new way to get more people to your site and convert them into leads? Then you’re in the ri...
By Parker Davis | Monday, June 26, 2017
A man on Facebook in a cafe 23 social media ideas worth posting on Facebook and beyond

23 social media ideas worth posting on Facebook and beyond

When was the last time you checked your Facebook feed? If it’s been more than a few minutes, you’re one of the few who can resist the allure. Real estate agents live on Facebook, and it makes perfect sense. That’s where their sphere is. And tha...
By Heather Sittig Jackson | Wednesday, June 21, 2017
Facebook's headquarters Top 10 reasons your Facebook ads aren’t generating real estate leads

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it's a possibility in the internet age, online business generation takes hard work, creative thinking,...
By Andrew Molz | Tuesday, May 2, 2017
An agent’s guide to social media scheduling

An agent’s guide to social media scheduling

If you’re not scheduling your real estate posts at the right times and at the right frequency, the impact of your social media marketing will suffer. Not only will social media users be less likely to engage with your content, they may never see it...
By Pat Hiban | Wednesday, April 26, 2017
Social media icons #GetSocialSmart: 30 social media shortcuts to success

#GetSocialSmart: 30 social media shortcuts to success

Have you ever wondered how to capitalize on social media to increase your sales while simultaneously building trust and loyalty in your referral database ......
By Bernice Ross | Monday, April 24, 2017
3 ways to build your social media following every day in real estate

3 ways to build your social media following every day in real estate

Social media is not your soapbox. If you treat your social media accounts like you’re the only person who matters, it will be like starring on a mid-day soap opera — you’ll lose viewers. I get asked on the regular, ......
By Jordan Scheltgen | Tuesday, April 4, 2017
An empty seat at a board room table Zillow Group appoints April Underwood to its board of directors as Pete Flint exits

Zillow Group appoints April Underwood to its board of directors as Pete Flint exits

Zillow Group has added April Underwood, the vice president of product at Slack, to its board of directors -- just as Trulia co-founder Pete Flint is exiting ......
By Marian McPherson | Tuesday, February 14, 2017
Did Patton Oswalt get an Illinois Realtor fired because of a tweet?

Did Patton Oswalt get an Illinois Realtor fired because of a tweet?

These days, Twitter seems to be the first place people go to air out grievances, call out detractors and share opinions -- some of which can unwittingly become the catalyst for an all-out internet beef ......
By Marian McPherson | Tuesday, February 7, 2017
10 marketing automation tools to start using today

10 marketing automation tools to start using today

Maintaining a competitive position in the real estate industry requires consistent process improvements. We’re all trying to find more hours in the day. And though marketing is an essential business practice, spending your valuable time on it often...
By Eric Cosway | Thursday, November 24, 2016
7 ways to hone your Pinterest marketing skills

7 ways to hone your Pinterest marketing skills

Technology really is changing the real estate industry. Taking your real estate business to social media can yield a larger audience than you’d have in the more traditional home sales routes, such as newspaper listings and websites ......
By Tess Pajaron | Thursday, November 24, 2016
The ultimate personal branding infographic: A-to-Z

The ultimate personal branding infographic: A-to-Z

When it comes to personal branding, I’m sure you’ve heard enough about quality headshots, business cards and logo design to last a lifetime. Personal branding might not be the first thing that comes to mind when you think about growing your busin...
By Seth Price | Monday, October 24, 2016
26 social media marketing tips the experts swear by

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects ......
By Inman | Wednesday, October 19, 2016