If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint
Side offices, which are branded independently, can now work with the creative agency to build promotional videos for use across multiple marketing channels
Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
If you know you should be creating video for marketing, but you're out of ideas, Jimmy Burgess offers plenty of strategies that are working now
Austin-based media startup Blended Sense is partnering with NextHome to provide preferential pricing and specialized content strategy and education to the franchisor's 6,000-member network
Ask the Agent is a web-based video production suite designed to help agents create short-form video resources
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now
According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
Content creation requires a plan for refining and distributing it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his content strategy
Find out how a well-crafted YouTube plan underscores the power of innovation in real estate marketing for both the individual agent and the service they provide
Embrace the future, and get ready to position yourself as a forward-thinking, tech-savvy expert in the industry with the power of AI
Will you be ready when the market takes off again? Your readiness hinges on whether you take action now or keep procrastinating on essential business tasks, Jimmy Burgess writes
Opinion
Consistently creating and posting your video content on social media helps you stand out and make an impact in your market