Here's the real estate tech worth knowing in 2021
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
BoomTown and Sisu announce formal, customer-driven integration
In another deep technical integration among big-name industry players, users of performance coaching software Sisu can link BoomTown communications to their goals and dashboards
by Craig C. Rowe Dec 3
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe Apr 17
Technology companies and fresh agent ideas oxygenate at Inman Connect New York
Inman Connect is where agents and technology converge to pump energy into the real estate industry with new products and fresh ideas
by Craig C. Rowe Jan 29
Is Firepoint lit? The CRM and website provider packs heat
Opinion
Designed by agents to offer brokers and teams the best part of a technology support system, its deep lead assignment controls and reporting mechanisms are a dream
by Craig C. Rowe Dec 27
Facebook app
Want to market better on Facebook? Here's your peek into what works, why and who can do it for you
by Craig C. Rowe Oct 8
Did Realogy just create a new industry standard for closing gifts?
Industry leaders weigh-in on the Realogy and Amazon partnership at Inman Connect Las Vegas
by Patrick Kearns Jul 23
New Facebook ad platform from Chime is worth liking
The ever-evolving sales acceleration platform's Facebook advertising tool automates much of the process for creating and running dynamic ads via DARE on the social media giant
by Craig C. Rowe Jul 5
Ylopo debuts AI-powered virtual assistant
RAIYA can communicate with consumers via text message
by Jim Dalrymple II Jun 25
What I learned from a year of real estate technology reviews
Opinion
Despite bad lead software and the overhype of Blockchain in real estate, the state of proptech remains good
by Craig C. Rowe Dec 31