NAR and the real estate industry's irrelevance problem
Opinion
Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes
by Sean Frank Oct 28
Compass pulls Redfin into its Zillow private listing lawsuit
Redfin has put its private listings ban on an indefinite hold. Still, Compass wants documents related to the real estate search portal’s previously announced ban
by Taylor Anderson Oct 27
real estate portal controversies
After a week of legal battles and portal platform shakeups, real estate leaders break down what it all means for agents on the ground
by Christy Murdock Oct 27
confused man calculating cost per lead
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
by Josh Ries Oct 27
Zillow-Matterport breakup
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
by Troy Palmquist Oct 27
Composite image for AI browser wars
As OpenAI and Microsoft launch dueling AI browsers, a new era of intelligent search begins — one that could change how buyers find homes and agents
by Jessi Healey Oct 25
Zillow pulls Matterport, more lawsuits, hidden mistakes: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 24
pros and cons of AI for real estate
As artificial intelligence remakes plans and processes, Carl Medford writes, it's important to be transparent about how you use it to serve real estate clients
by Carl Medford Oct 23
spy on your real estate competitors
It's OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message
by Josh Ries Oct 22
What Zillow’s Matterport fallout means for agents like you
Opinion
While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business
by Holly Brink 🐝 Oct 22
AI changes that impact real estate
Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes
by Molly McKinley Oct 21
Realtor.com sued for copyright over attempt to capitalize on Taylor Swift engagement hype
A Kansas City photographer sued NAR and Realtor.com's parent company for publishing her copyrighted photos of Travis Kelce's estate without her permission
by Taylor Anderson Oct 21
NAR weighs in on Zillow's new ChatGPT integration
Without specifying whether or not the integration violated any IDX license agreements with MLSs, NAR said that each individual MLS should assess its own agreement with Zillow to ensure compliance
by Lillian Dickerson Oct 21
An image of someone googling something to represent Google Business Profile mistakes real estate agents often make.
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence 
by Troy Palmquist Oct 20
zillow private listing ban
In a legal victory for Zillow after years of courtroom battles with REX, the Supreme Court declined to take up a case that centered on Zillow's compliance with a former NAR rule
by Taylor Anderson Oct 20