Who better to help you improve your AI output than AI? Bernice Ross talks with ChatGPT to find out what works best for optimal performance.
Trainer Bernice Ross breaks down the four DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal.
Speaker and CEO of Spark Tank Media, Jeff Lobb, and trainer Bernice Ross walk through the requirements for starting a successful real estate team.
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes.
As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives.
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective.
Soaring property tax and homeowners' insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes.
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate "raving referrals."
Rather than telling your clients what you think they want to hear, Bernice Ross writes, ask the right questions, and get them talking about what matters most to them.
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns.
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes.
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention.