Humor, connection, presence: How to upgrade your marketing in 2022
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
by Bernice Ross Nov 25
7 ways to market your new listing for FREE
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing
by Bernice Ross Nov 16
11+ takeaways from NAR’s Annual Conference
Opinion
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know
by Bernice Ross Nov 16
How to price properties in a wildly fluctuating market
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
by Bernice Ross Nov 9
Inman Top 5: The biggest stories of the week Oct. 29 - Nov. 5, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Nov 5
Are 0% commissions looming on the horizon?
Opinion
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run
by Bernice Ross Nov 4
Zillow Offers collapse is proof of the Zestimate's inaccuracy
Opinion
Zillow’s decision to shut down its iBuying business is more than just a response to the volatility of the Zestimate, but rather an indication that technology can't solve everything
by Bernice Ross Nov 4
How not to lose the commission battle with sellers (and the listing)
When it comes to the commission battle, a lot of agents cave into reducing their fees instead of working to persuade sellers otherwise. Here's why sellers make this request and how to overcome it
by Bernice Ross Oct 29
3 reasons your clients should transact now
Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know
by Bernice Ross Oct 19
QUIZ: How good is your luxury marketing? Test your skills
Whether you're just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test
by Bernice Ross Oct 18
Want to excel at luxury? 8 client types every agent should be prepared for
When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
by Bernice Ross Oct 6
Inman Top 5: The biggest stories of the week Sept. 11-16, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 17
QUIZ: Are you a closer? Test your marketing prowess
Find out how good your closing skills are by answering these 10 questions
by Bernice Ross Sep 16
Click, click, sign: How to avoid digital signature pitfalls
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
by Bernice Ross Sep 14
Inman Top 5: The biggest stories of the week Sept. 4-10, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 10
Your script just flopped. Here's what you probably did wrong
Opinion
Do you know what makes your scripts winners? Bernice Ross dissects which scripts are pure gold and which will be epic fails — plus best practices for any script
by Bernice Ross Sep 10
How helping mom-and-pop investors can grow your business
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
by Bernice Ross Sep 9
Ever struggle for words? Here’s how to nail client conversations
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
by Bernice Ross Sep 6
Your branding is costing you money: Here's how to fix it
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
by Bernice Ross Sep 1
9 tips for settling disaster insurance claims
Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer natural disaster loss
by Bernice Ross Aug 30
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
Why I contribute to Inman: Bernice Ross
Here, longtime Inman contributor Bernice Ross shares how she got started with Inman decades ago and why it's still worth it to her to contribute today
by Inman Aug 24
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
QUIZ: Will you make it in real estate? 10 questions that predict new agent success
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
by Bernice Ross Jul 27
Did Biden just upend licensing and education requirements nationally?
Opinion
President Biden's latest executive order could impose an unnecessary burden on those who seek to do business in a different state. Here's how it can impact the real estate industry
by Bernice Ross Jul 20
When things go south: 6 tips for fixing virtual meeting problems
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
by Bernice Ross Jul 14
Is this the right fit? Here's how to bet on the right brokerage
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
by Bernice Ross Jul 3
Stand out to win! How to make your buyer's offer jump off the page
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
by Bernice Ross Jun 23
Compensation errors, wrong hires and other costly mistakes team leaders make
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
by Bernice Ross Jun 18
Looking for leads? Tap into these digital door-knocking strategies
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
by Bernice Ross Jun 9
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
How to prepare your clients for natural disasters
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
by Bernice Ross May 26
Is the inventory dam about to burst?
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
by Bernice Ross May 19
Is it time to stop writing buyer love letters? 
Opinion
Buyer love letters can be fraught with fair housing violations, but should the practice be banned entirely? Educate yourself on the type of information you can and can't include
by Bernice Ross May 5
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
It's a lawsuit waiting to happen! Avoid these post-closing problems
Running into post-closure problems is often burdensome for everyone involved in the transaction. In some cases where it morphs into a lawsuit, it can even be costly. So, how can agents prevent them in the first place, and what can they do to avoid litigation?
by Bernice Ross Apr 22
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
The crux of the IC status issue in real estate
Opinion
With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case
by Bernice Ross Mar 31
Put your listening skills to the test! 10 ways to be a better listener
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
by Bernice Ross Mar 25
Is independent contractor status for real estate agents coming to an end?
Opinion
If passed, the PRO Act would make the 'ABC' test for independent contractor status the law of the land and would classify most real estate professionals and almost all other gig workers as employees
by Bernice Ross Mar 16
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
Your deal flopped! Are you guilty of these 7 sale-killing behaviors?
Opinion
When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for
by Bernice Ross Mar 3
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
Creating YouTube content? 7 ideas for generating infinite topics
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
by Bernice Ross Feb 10
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Want a more balanced life? Adopt these 7 coaching principles
From shaving expenses to creating time for practicing extreme self-care, these are the main fundamentals you'll want to adopt for a more stress-free and efficient work and personal life this year
by Bernice Ross Jan 27
You can help! How to support homeowners in forbearance
Opinion
There’s so much you can do to assist distressed homeowners avoid foreclosure. Not only will you have their lasting gratitude, chances are, they will also refer others to you in the future
by Bernice Ross Jan 20