7 steps to defusing tense arguments with clients
As an agent, what happens if you find yourself in a heated, angry situation with a client? Do you a have strategy in place to positively resolve disputes? If the answer is no, read on for a few pointers and scripts to use
by Bernice Ross | Jun 24
7 emerging real estate trends in the new normal
As an agent, you currently have a unique opportunity to reinvent yourself and create the business you want in the 'new normal.' Use these seven trends and action steps to guide your decision-making
by Bernice Ross | Jun 17
How to move from rejection to creating superstar habits
Jia Jiang, author of a bestselling book on overcoming fear of rejection, shares his new research about fostering motivation and building productive habits that stick. Here's how agents can create consistent prospecting habits that result in increased sales
by Bernice Ross | May 27
Here's how to help jump-start your local economy
Opinion
The COVID-19 outbreak has taken a toll on many businesses nationwide. As a real estate agent, here are a few ideas for using your wealth of knowledge and expertise to help local business owners weather the storm
by Bernice Ross | May 20
What can agents do to seize more market share now?
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
by Bernice Ross | May 13
What's next? C.A.R.'s VP addresses agent concerns
Agents are hungry to know what's going to happen to their businesses and the industry as a whole. Leslie Appleton-Young, the vice president of the California Association of Realtors, shares a real-world, data-driven snapshot into today's realities
by Bernice Ross | May 6
How to determine prices in a post-COVID-19 market
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients
by Bernice Ross | Apr 29
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross | Apr 15
How to stay in touch and generate leads in a changing market
Despite today's uncertainty, real estate agents still need to find ways to drum up new business. With these practices and helpful cold-calling scripts, agents can generate new leads while staying top-of-mind with previous clients
by Bernice Ross | Apr 1
8 strategies for working around coronavirus roadblocks
Columnist Bernice Ross reached out to the Inman Coast to Coast Facebook group this week to find out how agents are pivoting to cope with today's COVID-19 market. Here are some workarounds for the issues agents are facing in the field
by Bernice Ross | Mar 26
10 strategies for combating the stress of uncertainty
While you can’t anticipate what the pandemic will do in the future, you can control how you respond to it. Follow these 10 strategies that’ll help ease your anxiety and reduce your stress
by Bernice Ross | Mar 18