In part two of this two-part series, Bernice Ross interviews mega-producers who focus on giving back to their communities in a big way
Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video
Master Certified Coach Byron Van Arsdale guides you through practical, proven strategies that have gotten results for thousands of clients
Not sure how to make a decision or guide your clients to one? This simple formula provides a process that leads to clarity and confidence
Because many agents wait to change offices until the end of the year, now is prime recruiting time. Take advantage of it with these strategies
It only takes a minute or two to tweet. Have fun, engage with like-minded others, provide great content and watch Twitter help you grow your business in 2023
The newly released NAR 2022 Profile of Home Buyers and Sellers is packed with powerful data to guide your lead generation efforts in 2023
To flourish as the market changes, real estate agents need to be able to provide comprehensive and meaningful service to buyers
To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities
Are you ready for some creepy, crawly real estate stories for Halloween? Bernice Ross brings you these true-life experiences from Realtors and the listing photographers at HomeJab
Opinion
The emerging buyer’s market, with increasing inventory and falling prices, offers a golden opportunity for you to invest in real estate to create income now and in the future
Opinion
Because real estate is a hard asset that keeps pace with inflation, it’s one of the most powerful hedges available to protect the growth of your investment
Here are the telltale signs it's time to part ways, must-dos before taking that step, and the dos and don’ts of firing clients
NAR’s Realtors Property Resource (RPR) has added a whole new suite of pricing tools to help you answer the question, 'How's the market?'
Opinion
Keeping buyers positive in the face of challenges starts before the transaction even begins and continues all the way to the closing table
Opinion
One revenue stream is not enough to keep you afloat during market shifts. Find out how agent Taunee English leverages three different streams to maximize financial security
Remember your most miserable client? To avoid a repeat of that experience, reverse-engineer it so that you don't attract someone similar
Despite all of the platforms and tech companies coming for real estate agent commissions, transactions hinge on the expertise of Realtors
Opinion
A new policy by Northwest MLS offers a glimpse of changes that could make commissions easier to negotiate and more transparent
Opinion
Getting your mindset right and getting up to speed on the best lead gen tools are essential for meeting the challenges of today's real estate market
Opinion
As the market shifts, relying on data that is 60 to 120 days old just won't cut it. Learn to create more timely and accurate CMAs with these tools
Opinion
Looking at the history of the last four market downturns indicates turbulent times may be ahead. The best agents and brokers will start preparing now
Opinion
There are many ways to access your home equity, but they're not all the same. Find out the most cost-effective and innovative strategies for tapping into that newfound wealth
Opinion
An “All-In-One-Mortgage” combines bank account, mortgage, and equity line of credit into a single product that lets you pay off your mortgage up to 18 years sooner
Here's what some agents who have recently made strategic moves have to say about keeping one's eye on the prize when it comes to negotiating contracts with a new brokerage
Opinion
Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions and the news may be better than most people expect
Opinion
At age 28, Juan Carlos Barreneche is one of the most successful agents in the US and founder of the Gold Bar Team. His two primary goals in life are to help people and to be financially free
Opinion
Only a small percentage of agents can answer these ten questions about their listings. Are you one of the select few who can?
Opinion
Given how slowly change takes place in the real estate industry, any change in compensation may be years off. On the other hand, if the DOJ were to force the end of the shared compensation, the industry will have to scramble to shift to an entirely new environment
Opinion
The certification of the class in Sitzer/Burnett v. NAR is only an initial procedural step and there are serious issues with the plaintiff’s complaint. Still, however, the industry needs to proactively address the underlying issues regarding agent compensation
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
Opinion
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
Opinion
Robust seller's markets don't last forever. Now is the time to start tracking DOM, months of inventory and pricing trends so that you can have the tough conversations required when the market downturn occurs
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
Opinion
Despite their prominent role in the industry, many women struggle to step into leadership positions as brokers and brokerage owners. Based on extensive research and anecdotal evidence, here are some of the challenges women face and how to overcome them
Brokers and team leaders told Inman they've been racing to hire support staff in preparation for real estate's busiest season of the year — but finding good help hasn't been easy, they say
Opinion
Two classic books offer a tremendous amount of wisdom from the undisputed best of the best. Take advantage of them to boost your business
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
Are you marketing your listings only in English on Google.com? If so, your marketing messages are missing approximately 75% of all online search that consumes content in languages other than English
Opinion
What all generations have in common is the use of non-verbal body language signals. Put these cues to work to become a more effective negotiator
A shortage of workers, the number of people who prefer to work remotely and the anticipated rate of pay are making it difficult to find talent. Here are some tips for how to hire the right person
Help clients sell on the open market, avoid giving away huge amounts of their equity to iBuyers and, if eligible, work with a Power Buyer to buy their next home before selling their current one
One of the best ways to succeed in any market is to follow the data. Smart agents crunch the numbers and let the trends inform their marketing strategy
Power Buyers can turn buyers who need financing or a contingent sale into cash buyers. They can also turn renters into homeowners
They may think they know what they want, but it takes a savvy agent to help buyers hone in on their deepest desires