Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
Here, longtime Inman contributor Bernice Ross shares how she got started with Inman decades ago and why it's still worth it to her to contribute today
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer natural disaster loss
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
Find out how good your closing skills are by answering these 10 questions
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
Whether you're just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test
Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know
Persuasion is a tool of the trade for real estate agents. Yet when it comes to the commission conversation, many agents seem to struggle to demonstrate their value
Opinion
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run
Opinion
Zillow’s decision to shut down its iBuying business is more than just a response to the volatility of the Zestimate, but rather an indication that technology can't solve everything
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
Opinion
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business
No individual or team can run hot all the time. Carefully managing your energy will help you to retain your creativity, productivity and motivation. Here's why you need to incorporate breaks into your daily routine
HomeJab's new research study outlines best practices for real estate photography
They may think they know what they want, but it takes a savvy agent to help buyers hone in on their deepest desires
Power Buyers can turn buyers who need financing or a contingent sale into cash buyers. They can also turn renters into homeowners
One of the best ways to succeed in any market is to follow the data. Smart agents crunch the numbers and let the trends inform their marketing strategy
Help clients sell on the open market, avoid giving away huge amounts of their equity to iBuyers and, if eligible, work with a Power Buyer to buy their next home before selling their current one
A shortage of workers, the number of people who prefer to work remotely and the anticipated rate of pay are making it difficult to find talent. Here are some tips for how to hire the right person
Opinion
What all generations have in common is the use of non-verbal body language signals. Put these cues to work to become a more effective negotiator
Opinion
Are you marketing your listings only in English on Google.com? If so, your marketing messages are missing approximately 75% of all online search that consumes content in languages other than English
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
Two classic books offer a tremendous amount of wisdom from the undisputed best of the best. Take advantage of them to boost your business
Brokers and team leaders told Inman they've been racing to hire support staff in preparation for real estate's busiest season of the year — but finding good help hasn't been easy, they say
Opinion
Despite their prominent role in the industry, many women struggle to step into leadership positions as brokers and brokerage owners. Based on extensive research and anecdotal evidence, here are some of the challenges women face and how to overcome them
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
Opinion
Robust seller's markets don't last forever. Now is the time to start tracking DOM, months of inventory and pricing trends so that you can have the tough conversations required when the market downturn occurs
Here's what some agents who have recently made strategic moves have to say about keeping one's eye on the prize when it comes to negotiating contracts with a new brokerage
Opinion
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
Opinion
The certification of the class in Sitzer/Burnett v. NAR is only an initial procedural step and there are serious issues with the plaintiff’s complaint. Still, however, the industry needs to proactively address the underlying issues regarding agent compensation
Opinion
Given how slowly change takes place in the real estate industry, any change in compensation may be years off. On the other hand, if the DOJ were to force the end of the shared compensation, the industry will have to scramble to shift to an entirely new environment
Opinion
Only a small percentage of agents can answer these ten questions about their listings. Are you one of the select few who can?
Opinion
At age 28, Juan Carlos Barreneche is one of the most successful agents in the US and founder of the Gold Bar Team. His two primary goals in life are to help people and to be financially free
Opinion
Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions and the news may be better than most people expect
Opinion
An “All-In-One-Mortgage” combines bank account, mortgage, and equity line of credit into a single product that lets you pay off your mortgage up to 18 years sooner
Opinion
There are many ways to access your home equity, but they're not all the same. Find out the most cost-effective and innovative strategies for tapping into that newfound wealth
Opinion
Looking at the history of the last four market downturns indicates turbulent times may be ahead. The best agents and brokers will start preparing now