Compensation errors, wrong hires and other costly mistakes team leaders make
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
by Bernice Ross Jun 18
Looking for leads? Tap into these digital door-knocking strategies
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
by Bernice Ross Jun 9
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
How to prepare your clients for natural disasters
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
by Bernice Ross May 26
Is the inventory dam about to burst?
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
by Bernice Ross May 19
Is it time to stop writing buyer love letters? 
Opinion
Buyer love letters can be fraught with fair housing violations, but should the practice be banned entirely? Educate yourself on the type of information you can and can't include
by Bernice Ross May 5
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
It's a lawsuit waiting to happen! Avoid these post-closing problems
Running into post-closure problems is often burdensome for everyone involved in the transaction. In some cases where it morphs into a lawsuit, it can even be costly. So, how can agents prevent them in the first place, and what can they do to avoid litigation?
by Bernice Ross Apr 22
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
The crux of the IC status issue in real estate
Opinion
With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case
by Bernice Ross Mar 31
Put your listening skills to the test! 10 ways to be a better listener
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
by Bernice Ross Mar 25
Is independent contractor status for real estate agents coming to an end?
Opinion
If passed, the PRO Act would make the 'ABC' test for independent contractor status the law of the land and would classify most real estate professionals and almost all other gig workers as employees
by Bernice Ross Mar 16
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
Your deal flopped! Are you guilty of these 7 sale-killing behaviors?
Opinion
When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for
by Bernice Ross Mar 3
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
Creating YouTube content? 7 ideas for generating infinite topics
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
by Bernice Ross Feb 10
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Want a more balanced life? Adopt these 7 coaching principles
From shaving expenses to creating time for practicing extreme self-care, these are the main fundamentals you'll want to adopt for a more stress-free and efficient work and personal life this year
by Bernice Ross Jan 27
You can help! How to support homeowners in forbearance
Opinion
There’s so much you can do to assist distressed homeowners avoid foreclosure. Not only will you have their lasting gratitude, chances are, they will also refer others to you in the future
by Bernice Ross Jan 20
How to price a listing in a red-hot seller's market
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
by Bernice Ross Jan 13
In a red-hot seller's market, is staging even worth it?
Opinion
The next time you encounter sellers who don't know if they should stage their property, sell it vacant or furnished, or do additional work, here's what to do
by Bernice Ross Jan 6
9 stupid mistakes agents make — and how to avoid them
Don't barge in! (And other sage lessons agents should know)
by Bernice Ross Dec 23
7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
Overpriced listing? How to persuade clients to drop that number
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
by Bernice Ross Dec 2
12 festive ways to stay in front of your clients this holiday season
Opinion
With the holidays right around the corner, now's a good time to reach out to your sphere. From sending out customized cards to sponsoring live holiday music, here's a list of activities you can do to bring a little cheer to your clients and community
by Bernice Ross Nov 23
7 ways indie brokers can cultivate a powerful support system
As an indie broker, you might be juggling a variety of roles and responsibilities — which is not only tedious, but also very lonely. This is why it helps to have a strong support system. Here's how to build it
by Bernice Ross Nov 18
Close the deal by guiding clients and listening to their needs
During a workshop at Connect Now on Thursday, real estate experts explained how to best guide a client to close and get rid of obstacles that might get in the way
by Lillian Dickerson Nov 12
How to heal our communities by giving back
When creating 2021 business plans, agents should think about ways to truly help their communities while gaining daily exposure at the same time. Here are a few ideas to consider
by Bernice Ross Nov 4
Want to grow your wealth? Use this secret multimillionaire strategy
Opinion
In this week's episode, Chris Naugle, author and money expert, breaks down how infinite banking works and other important concepts for agents looking to grow their net worth
by Bernice Ross Oct 21
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
These 5 marketing campaigns are tailored for today's market
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
by Bernice Ross Sep 30
From mindset to marketing: How to reach and convert leads
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
Why women should feel empowered to launch a business right now
'If you’re thinking about it, don’t wait to do it — do it now,' said broker Natalia Budilo of eXp Realty during a panel at C.A.R.'s WomanUp! event
Negotiating? 7 words to put on your 'don’t say' list
Opinion
If you’re ready to become a better negotiator, choose one word from this list, and work on eliminating it from your negotiation vocabulary
by Bernice Ross Sep 2
Want to be a top producer? Steal these 6 moves from their playbook
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
by Bernice Ross Aug 26
Here are the prospecting tools every agent needs this fall
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
by Bernice Ross Aug 12
Why now is the time to hold a seller seminar — and how to do it
Buyer seminars have worked for years. But what about seller seminars? Zoom provides a great way to do seller seminars today, especially in light of COVID-19 restrictions. Here's how to get started
by Bernice Ross Aug 5
Trends, strategies and apps that'll shape business in 2020
What are the most important trends to watch? How can agents make sure they thrive in this new normal? What are some noteworthy apps to consider? These distinguished female real estate leaders share their best tips
by Bernice Ross Jul 29