These up-to-the-minute marketing strategies are getting results now
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
by Bernice Ross Mar 7
Using paid leads? Here's the FCC change you need to know now
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
by Bernice Ross Mar 1
The agent's essential guide to the commission lawsuits
Author and trainer Bernice Ross provides the rundown on what to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead
by Bernice Ross Feb 29
Sherry Chris, Tami Bonnell, women leaders share top advice for 2024
Take some wisdom with you into 2024 from the last WomanUP! podcast of of the year. Trainer Bernice Ross shares the most important lessons and best advice from top leaders
by Bernice Ross Dec 20
Confused about condos? Here's everything you need to know
Selling detached or single-family condominiums comes with a host of unusual issues. Trainer Bernice Ross shares what you need to know to provide expert service to your clients
by Bernice Ross Dec 13
Insider secrets to survive the shift to today’s skills-based market
Coach Verl Workman joins Bernice Ross to talk all things teams, growth and the demands of the current real estate market
by Bernice Ross Oct 23
What's next if NAR loses those bombshell lawsuits?
Opinion
The most explosive damage to the National Association of Realtors and the overall industry will result if the defendants lose one or both so-called bombshell lawsuits
by Bernice Ross Aug 25
Are your real estate clients truly satisfied? Here's how to make sure
The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don't go according to plan
by Bernice Ross Aug 22
Stop paying 35-40% to the portals for leads
Instead of throwing away money on paid leads month after month, find out how to generate both buyer and listing leads at little or no cost
by Bernice Ross Jul 26
Women make up 66% of NAR's membership. Is it serving you?
Opinion
As the National Association of Realtors doubles down to support bad behavior in its leadership, women see the organization's response as part of a larger problem endemic to the industry
by Bernice Ross Jul 3
Ready to start investing? Here are the ins and outs to get you started
Opinion
If you're just starting out, here's how to choose your investment property and increase its value for maximum return on investment
by Bernice Ross Jun 22
Unconventional mortgage loans: Help for 1099 clients and investors
Opinion
For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come
by Bernice Ross Jun 1
Are ARMs and 40-year mortgage loans good deals for buyers?
Opinion
Focusing exclusively on monthly payments can mean borrowers lose sight of the advantages, and drawbacks, of various loan products
by Bernice Ross May 30
First home? No problem! How to guide first-time homebuyers
In today’s highly competitive real estate market, first-time homebuyers need more information and assistance than ever
by Bernice Ross May 16
How to answer buyers’ top 10 most-asked mortgage questions
Agents should be prepared to answer their buyer's mortgage questions, including types of mortgages, lender guidelines, preapproval vs. prequalification and the closing process in the area
by Bernice Ross May 10
How to beat your buyer's biggest obstacle to purchasing a home
Down payment assistance programs can help more people make their dreams of homeownership come true, including up to 1/3 of all borrowers who fail to qualify without DPA
by Bernice Ross May 3
Condominium ownership is complex. Here's what to know
Detached or site condominium ownership is a complicated issue that requires immediate attention from the real estate industry
by Bernice Ross Apr 21
Condos are complicated. This column should clear things up
What you don't know can hurt you and your clients. Find out everything you need to learn about detached or site condos
by Bernice Ross Apr 19
7 hot, hidden real estate trends savvy agents need to know
New Western’s recent survey of their users uncovered 7 hidden trends that virtually no one is discussing. Capitalizing on these trends can give you a huge competitive edge in your market
by Bernice Ross Apr 17