Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
Why I contribute to Inman: Bernice Ross
Here, longtime Inman contributor Bernice Ross shares how she got started with Inman decades ago and why it's still worth it to her to contribute today
by Inman Aug 24
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
9 tips for settling disaster insurance claims
Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer natural disaster loss
by Bernice Ross Aug 30
Your branding is costing you money: Here's how to fix it
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
by Bernice Ross Sep 1
Ever struggle for words? Here’s how to nail client conversations
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
by Bernice Ross Sep 6
How helping mom-and-pop investors can grow your business
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
by Bernice Ross Sep 9
Inman Top 5: The biggest stories of the week Sept. 4-10, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 10
Why your real estate script failed — and what you did wrong
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
by Bernice Ross Sep 10
Click, click, sign: How to avoid digital signature pitfalls
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
by Bernice Ross Sep 14
QUIZ: Are you a closer? Test your marketing prowess
Find out how good your closing skills are by answering these 10 questions
by Bernice Ross Sep 16
Inman Top 5: The biggest stories of the week Sept. 11-16, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 17
Want to excel at luxury? 8 client types every agent should be prepared for
When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
by Bernice Ross Oct 6
QUIZ: How good is your luxury marketing? Test your skills
Whether you're just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test
by Bernice Ross Oct 18
3 reasons your clients should transact now
Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know
by Bernice Ross Oct 19
Real estate agent/financial advisor talking to a client in front of a house
Persuasion is a tool of the trade for real estate agents. Yet when it comes to the commission conversation, many agents seem to struggle to demonstrate their value
by Bernice Ross Oct 29
Are 0% commissions looming on the horizon?
Opinion
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run
by Bernice Ross Nov 4
game over
Opinion
Zillow’s decision to shut down its iBuying business is more than just a response to the volatility of the Zestimate, but rather an indication that technology can't solve everything
by Bernice Ross Nov 4
Inman Top 5: The biggest stories of the week Oct. 29 - Nov. 5, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Nov 5
How to price properties in a wildly fluctuating market
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
by Bernice Ross Nov 9
11+ takeaways from NAR’s Annual Conference
Opinion
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know
by Bernice Ross Nov 16
7 ways to market your new listing for FREE
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing
by Bernice Ross Nov 16
Humor, connection, presence: How to upgrade your marketing in 2022
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
by Bernice Ross Nov 25
Reimagine just-sold cards: 12 strategies for a business boost in 2022
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year
by Bernice Ross Dec 1
5 strategies to increase productivity and profitability in 2022
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
by Bernice Ross Dec 7
How agents can utilize Zillow's Down Payment Resource deal
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business
by Bernice Ross Dec 16
Want to increase your productivity in 2022? Take a break!
No individual or team can run hot all the time. Carefully managing your energy will help you to retain your creativity, productivity and motivation. Here's why you need to incorporate breaks into your daily routine
by Bernice Ross Dec 30
12 staging and photography secrets for stellar results
HomeJab's new research study outlines best practices for real estate photography
by Bernice Ross Jan 26
Why buyers really aren’t liars
They may think they know what they want, but it takes a savvy agent to help buyers hone in on their deepest desires
by Bernice Ross Feb 3
Use these 5 iBuyer marketing campaigns to skyrocket your lead generation
Power Buyers can turn buyers who need financing or a contingent sale into cash buyers. They can also turn renters into homeowners
by Bernice Ross Feb 10
5 hot property trends: What you need to know to prosper in 2022
One of the best ways to succeed in any market is to follow the data. Smart agents crunch the numbers and let the trends inform their marketing strategy
by Bernice Ross Feb 15
How to beat iBuyers every time
Help clients sell on the open market, avoid giving away huge amounts of their equity to iBuyers and, if eligible, work with a Power Buyer to buy their next home before selling their current one
by Bernice Ross Feb 25
Looking for real estate staffers? Good luck
A shortage of workers, the number of people who prefer to work remotely and the anticipated rate of pay are making it difficult to find talent. Here are some tips for how to hire the right person
by Bernice Ross Mar 2
Is body language killing your deals? Take our quiz to find out
Opinion
What all generations have in common is the use of non-verbal body language signals. Put these cues to work to become a more effective negotiator
by Bernice Ross Mar 4
Are you missing 75% of online search? Fix this marketing misstep ASAP
Opinion
Are you marketing your listings only in English on Google.com? If so, your marketing messages are missing approximately 75% of all online search that consumes content in languages other than English
by Bernice Ross Mar 9
Inman Top 5: The biggest stories of the week of March 4-10, 2022
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Mar 11
Move over millionaires! How to become a billion-dollar agent
Opinion
Two classic books offer a tremendous amount of wisdom from the undisputed best of the best. Take advantage of them to boost your business
by Bernice Ross Mar 16
'A spigot turned on full-blast': Ahead of spring, agents scramble for help
Brokers and team leaders told Inman they've been racing to hire support staff in preparation for real estate's busiest season of the year — but finding good help hasn't been easy, they say
by Lillian Dickerson Mar 18
Challenges, pitfalls and sage advice: Starting your own brokerage
Opinion
Despite their prominent role in the industry, many women struggle to step into leadership positions as brokers and brokerage owners. Based on extensive research and anecdotal evidence, here are some of the challenges women face and how to overcome them
by Bernice Ross Mar 23
A comprehensive guide to finding inventory in today's market
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
by Lillian Dickerson Mar 30
'Time for a price reduction': Having the tough conversation with your sellers
Opinion
Robust seller's markets don't last forever. Now is the time to start tracking DOM, months of inventory and pricing trends so that you can have the tough conversations required when the market downturn occurs
by Bernice Ross Apr 13
Red flag! 12 things agents should watch out for when being recruited
Here's what some agents who have recently made strategic moves have to say about keeping one's eye on the prize when it comes to negotiating contracts with a new brokerage
10 unique strategies to create listings where there are none
Opinion
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
by Bernice Ross Apr 19
The secret to generating more 'offer-ready' buyers
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
by Bernice Ross Apr 27
Why the two 'bombshell lawsuits' will probably be duds
Opinion
The certification of the class in Sitzer/Burnett v. NAR is only an initial procedural step and there are serious issues with the plaintiff’s complaint. Still, however, the industry needs to proactively address the underlying issues regarding agent compensation
by Bernice Ross May 4
What happens if the DOJ kills cooperation and compensation on the MLS?
Opinion
Given how slowly change takes place in the real estate industry, any change in compensation may be years off. On the other hand, if the DOJ were to force the end of the shared compensation, the industry will have to scramble to shift to an entirely new environment
by Bernice Ross May 11
You just took a new listing. Can you answer these 10 questions?
Opinion
Only a small percentage of agents can answer these ten questions about their listings. Are you one of the select few who can? 
by Bernice Ross May 13
How to take your team from zero to $130M in only 4 years
Opinion
At age 28, Juan Carlos Barreneche is one of the most successful agents in the US and founder of the Gold Bar Team. His two primary goals in life are to help people and to be financially free
by Bernice Ross May 18
Stop Googling 'bubble': Here's why the news may be more positive than you think
Opinion
Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions and the news may be better than most people expect
by Bernice Ross May 24
The most important mortgage column you may ever read
Opinion
An “All-In-One-Mortgage” combines bank account, mortgage, and equity line of credit into a single product that lets you pay off your mortgage up to 18 years sooner
by Bernice Ross Jun 8
The cheapest way for clients to tap into new home equity
Opinion
There are many ways to access your home equity, but they're not all the same. Find out the most cost-effective and innovative strategies for tapping into that newfound wealth
by Bernice Ross Jun 20
What these eerie parallels to the past 4 real estate market crashes may foreshadow
Opinion
Looking at the history of the last four market downturns indicates turbulent times may be ahead. The best agents and brokers will start preparing now
by Bernice Ross Jun 23