Inman Top 5: The biggest stories of the week Sept. 4-10, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 10
Your script just flopped. Here's what you probably did wrong
Opinion
Do you know what makes your scripts winners? Bernice Ross dissects which scripts are pure gold and which will be epic fails — plus best practices for any script
by Bernice Ross Sep 10
How helping mom-and-pop investors can grow your business
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
by Bernice Ross Sep 9
Ever struggle for words? Here’s how to nail client conversations
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
by Bernice Ross Sep 6
Your branding is costing you money: Here's how to fix it
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
by Bernice Ross Sep 1
9 tips for settling disaster insurance claims
Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer natural disaster loss
by Bernice Ross Aug 30
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
Why I contribute to Inman: Bernice Ross
Here, longtime Inman contributor Bernice Ross shares how she got started with Inman decades ago and why it's still worth it to her to contribute today
by Inman Aug 24
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
QUIZ: Will you make it in real estate? 10 questions that predict new agent success
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
by Bernice Ross Jul 27
Did Biden just upend licensing and education requirements nationally?
Opinion
President Biden's latest executive order could impose an unnecessary burden on those who seek to do business in a different state. Here's how it can impact the real estate industry
by Bernice Ross Jul 20
When things go south: 6 tips for fixing virtual meeting problems
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
by Bernice Ross Jul 14
Is this the right fit? Here's how to bet on the right brokerage
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
by Bernice Ross Jul 3
Stand out to win! How to make your buyer's offer jump off the page
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
by Bernice Ross Jun 23
Compensation errors, wrong hires and other costly mistakes team leaders make
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
by Bernice Ross Jun 18
Looking for leads? Tap into these digital door-knocking strategies
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
by Bernice Ross Jun 9
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
How to prepare your clients for natural disasters
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
by Bernice Ross May 26
Is the inventory dam about to burst?
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
by Bernice Ross May 19
Is it time to stop writing buyer love letters? 
Opinion
Buyer love letters can be fraught with fair housing violations, but should the practice be banned entirely? Educate yourself on the type of information you can and can't include
by Bernice Ross May 5
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
It's a lawsuit waiting to happen! Avoid these post-closing problems
Running into post-closure problems is often burdensome for everyone involved in the transaction. In some cases where it morphs into a lawsuit, it can even be costly. So, how can agents prevent them in the first place, and what can they do to avoid litigation?
by Bernice Ross Apr 22
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
The crux of the IC status issue in real estate
Opinion
With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case
by Bernice Ross Mar 31
Put your listening skills to the test! 10 ways to be a better listener
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
by Bernice Ross Mar 25
Is independent contractor status for real estate agents coming to an end?
Opinion
If passed, the PRO Act would make the 'ABC' test for independent contractor status the law of the land and would classify most real estate professionals and almost all other gig workers as employees
by Bernice Ross Mar 16
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
Your deal flopped! Are you guilty of these 7 sale-killing behaviors?
Opinion
When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for
by Bernice Ross Mar 3
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
Creating YouTube content? 7 ideas for generating infinite topics
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
by Bernice Ross Feb 10
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Want a more balanced life? Adopt these 7 coaching principles
From shaving expenses to creating time for practicing extreme self-care, these are the main fundamentals you'll want to adopt for a more stress-free and efficient work and personal life this year
by Bernice Ross Jan 27
You can help! How to support homeowners in forbearance
Opinion
There’s so much you can do to assist distressed homeowners avoid foreclosure. Not only will you have their lasting gratitude, chances are, they will also refer others to you in the future
by Bernice Ross Jan 20
How to price a listing in a red-hot seller's market
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
by Bernice Ross Jan 13
In a red-hot seller's market, is staging even worth it?
Opinion
The next time you encounter sellers who don't know if they should stage their property, sell it vacant or furnished, or do additional work, here's what to do
by Bernice Ross Jan 6
9 stupid mistakes agents make — and how to avoid them
Don't barge in! (And other sage lessons agents should know)
by Bernice Ross Dec 23
7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
Overpriced listing? How to persuade clients to drop that number
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
by Bernice Ross Dec 2
12 festive ways to stay in front of your clients this holiday season
Opinion
With the holidays right around the corner, now's a good time to reach out to your sphere. From sending out customized cards to sponsoring live holiday music, here's a list of activities you can do to bring a little cheer to your clients and community
by Bernice Ross Nov 23
7 ways indie brokers can cultivate a powerful support system
As an indie broker, you might be juggling a variety of roles and responsibilities — which is not only tedious, but also very lonely. This is why it helps to have a strong support system. Here's how to build it
by Bernice Ross Nov 18
Close the deal by guiding clients and listening to their needs
During a workshop at Connect Now on Thursday, real estate experts explained how to best guide a client to close and get rid of obstacles that might get in the way
by Lillian Dickerson Nov 12
How to heal our communities by giving back
When creating 2021 business plans, agents should think about ways to truly help their communities while gaining daily exposure at the same time. Here are a few ideas to consider
by Bernice Ross Nov 4
Want to grow your wealth? Use this secret multimillionaire strategy
Opinion
In this week's episode, Chris Naugle, author and money expert, breaks down how infinite banking works and other important concepts for agents looking to grow their net worth
by Bernice Ross Oct 21