5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
Top 9 social media trends to watch in 2021
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
by Katie Lance Dec 20
HousingWire acquires real estate ranking firm Real Trends
Real Trends President Steve Murray will continue on as a senior adviser. Real Trends will also continue producing its annual real estate rankings
by Jim Dalrymple II Dec 9
Lone Wolf acquires W+R Studios, maker of Cloud CMA
W+R Studios co-founder Greg Robertson envisions 'virtualizing the entire transaction'
ActivePipe rolls out custom content campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12
Will Instagram's new video feature Reel in fleeing TikTok users?
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
by Craig C. Rowe Aug 7
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe Apr 17
Dear Marketing Mastermind: Are there rules for what to say to clients?
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms