Recent Articles by Andrea V. Brambila

A mushroom cloud Is your MLS doomed?

Is your MLS doomed?

NEW YORK -- First things first. The multiple listing service (MLS) itself is not doomed. But yours might be ......
By Andrea V. Brambila | 4 hours ago
The benefits – and dangers – of real estate reality TV

The benefits – and dangers – of real estate reality TV

NEW YORK – Being on a real estate reality TV show can be a great way to gin up business, but it can have its downsides, too ......
By Andrea V. Brambila | Friday, January 20, 2017
Zillow Group rolls out ‘end-to-end’ listing management

Zillow Group rolls out ‘end-to-end’ listing management

Real estate technology and media giant Zillow Group today unveiled what it says is an "end-to-end listing management solution for brokerages and MLSs." ......
By Andrea V. Brambila | Thursday, January 19, 2017
A ribbon cutting The new National Broker Portal is here – and it has a familiar face

The new National Broker Portal is here – and it has a familiar face

The nation’s first national public-facing MLS website is now a reality, though real estate consumers and agents won't notice -- at first ......
By Andrea V. Brambila | Thursday, January 19, 2017
How W+R Studios’ new landing pages stand out

How W+R Studios’ new landing pages stand out

NEW YORK -- Leads drive real estate businesses. Agents need a constant pipeline of potential buyers and sellers to thrive ......
By Andrea V. Brambila | Thursday, January 19, 2017
Courthouse pillars in shadow 5 tips for avoiding legal landmines this year

5 tips for avoiding legal landmines this year

NEW YORK -- Some surprises are nice. But a letter threatening legal action is about the worst kind for a real estate agent or broker ......
By Andrea V. Brambila | Wednesday, January 18, 2017
Zillow and VHT gear up for trial over sold-listing photos

Zillow and VHT gear up for trial over sold-listing photos

What happens to listing photos displayed on third-party websites after a property sells? Real estate photography company VHT Inc. and real estate technology and media giant Zillow Group are set to square off on that question at trial. ......
By Andrea V. Brambila | Friday, January 13, 2017
Bright MLS reveals giant six-state service area

Bright MLS reveals giant six-state service area

What's giant, hard-won and brand spanking new? The nation's newest mega multiple listing service ......
By Andrea V. Brambila | Thursday, January 12, 2017
MLS auctioned for $250K after years of association infighting

MLS auctioned for $250K after years of association infighting

It didn't feel like a typical auction, the fast-talking auctioneer and prospective buyers shouting numbers in rapid-fire succession nowhere in sight. The room was quiet. About two dozen people witnessed an unprecedented event ......
By Andrea V. Brambila | Wednesday, January 11, 2017
How Realtors can voice their opinion on NAR’s next CEO

How Realtors can voice their opinion on NAR’s next CEO

As the National Association of Realtors hunts for a new CEO, its 1.2 million members have a chance to influence who that person will be ......
By Andrea V. Brambila | Thursday, January 5, 2017
Why more MLSs and associations will merge in 2017

Why more MLSs and associations will merge in 2017

When real estate associations or MLSs consider merging, the process can be fraught with what is often called "politics." But in the last few years, the political landscape of organized real estate has changed in at least two major ways ......
By Andrea V. Brambila | Friday, December 30, 2016
NAR hunts for next CEO after Dale Stinton’s 36-year run

NAR hunts for next CEO after Dale Stinton’s 36-year run

The National Association of Realtors is officially on the hunt for a new leader. Dale Stinton, the trade group's CEO since November 2005, will retire in ......
By Andrea V. Brambila | Wednesday, December 28, 2016
5 things real estate agents should know about Generation Z

5 things real estate agents should know about Generation Z

They're the kids under 18 who think Facebook is for old people, have never known a world without the internet, and though they may not be old enough to drive, do want to own a home someday ......
By Andrea V. Brambila | Thursday, December 22, 2016
Judge rules antitrust claims against Realtor associations ‘plausible’

Judge rules antitrust claims against Realtor associations ‘plausible’

A federal judge is allowing antitrust claims against two California Realtor associations to go forward, keeping the fate of one of the nation's largest MLSs up in the air ......
By Andrea V. Brambila | Wednesday, December 21, 2016
MRIS shareholders approve nation’s next mega MLS: Bright MLS

MRIS shareholders approve nation’s next mega MLS: Bright MLS

Bright MLS, a year-old consolidation project that may form the nation's largest MLS, has been approved by the shareholders of its largest creator: ......
By Andrea V. Brambila | Thursday, December 15, 2016
REcolorado surprises MLS neighbor with seven-figure purchase offer

REcolorado surprises MLS neighbor with seven-figure purchase offer

Will a seven-figure surprise be the offer that Colorado's second-largest MLS can't refuse? REcolorado, the Centennial State's largest MLS, has made an unsolicited multimillion-dollar offer to buy its neighbor to the north, Information and Real Estate...
By Andrea V. Brambila | Wednesday, December 14, 2016
Temple Owls guard Trey Lowe (11) tries to grab a rebound during a NCAA basketball game November 29, 2015 in Philadelphia. Zillow Group’s Premier Agent app now takes in leads from competitors

Zillow Group’s Premier Agent app now takes in leads from competitors

Zillow Group today released several new features for its Premier Agent app that the company hopes will help agents manage their leads more effectively ......
By Andrea V. Brambila | Monday, December 12, 2016
Can Florida’s largest MLS deliver a ‘portal-like’ consumer experience?

Can Florida’s largest MLS deliver a ‘portal-like’ consumer experience?

Move over, Zillow. Scoot on down, Broker Public Portal. My Florida Regional MLS (MFRMLS) is revamping its consumer site with a feature no third-party portal yet delivers: a tool that helps buyers scope out homes based on true cost of living -- beyond...
By Andrea V. Brambila | Thursday, December 8, 2016