Recent Articles by Deidre Woollard

The impact of housing diversity across the country

The impact of housing diversity across the country

The relationship between housing affordability and the makeup of a neighborhood continues to impact the overall health of many metropolitan areas around the country ......
By Deidre Woollard | Tuesday, March 21, 2017
Why affordable housing is essential to our economy

Why affordable housing is essential to our economy

What is the value of affordable housing? It goes beyond just finding homes for people. Two new reports released by the National Low Income Housing Coalition (NLIHC) explore both why affordable housing is essential to our economy and how the grave lac...
By Deidre Woollard | Monday, March 20, 2017
A young man on his phone Are the suburbs a better deal for millennials?

Are the suburbs a better deal for millennials?

Much has been made of the millennial desire to live in cities; however, a couple of recent studies show that for families with kids, the suburbs might be the place to be ......
By Deidre Woollard | Thursday, March 16, 2017
A studio apartment Is micro-unit housing a solution to California’s homelessness problem?

Is micro-unit housing a solution to California’s homelessness problem?

As housing prices continue to rise, the issue of how to house homeless and lower-income individuals and families becomes increasingly important. Many cities are planning or enacting legislation to fund these projects and pave the way for faster devel...
By Deidre Woollard | Thursday, March 2, 2017
Strong home improvement market is expected to continue for years to come

Strong home improvement market is expected to continue for years to come

Traditionally, a healthy housing market is also good for the remodeling industry. For proof of this, one only needs to look at Home Depot, which recently reported strong fiscal fourth-quarter earnings ......
By Deidre Woollard | Tuesday, February 28, 2017
A backyard Renters show homeowner-like NIMBYism in top-tier cities, research finds

Renters show homeowner-like NIMBYism in top-tier cities, research finds

The theory goes that renters and homeowners traditionally have different objectives and reactions to development proposals. Renters, it is said, are generally in favor of new housing and development, while homeowners are more likely to oppose new res...
By Deidre Woollard | Thursday, February 16, 2017
How can expensive cities provide affordable housing for workers?

How can expensive cities provide affordable housing for workers?

As housing prices rise, the heart of the middle class gets squeezed out. In Los Angeles, increases in prices not only provoke workers to leave, but they also make it harder for small businesses to flourish ......
By Deidre Woollard | Wednesday, February 15, 2017
What the boom of small retail spaces offers the modern homebuyer

What the boom of small retail spaces offers the modern homebuyer

Los Angeles may be a city of cranes at the moment, with mega skyscrapers such as Wilshire Grand and Metropolis going up. But the biggest trend in the City of Angels might be much smaller: the use of compact spaces to serve needs that were once only m...
By Deidre Woollard | Tuesday, February 14, 2017
Stacks of pennies near dollar bills How fast can you make a profit with Airbnb?

How fast can you make a profit with Airbnb?

In the past few years, some real estate investors have picked up property with the idea of making a tidy profit on Airbnb. But is becoming a professional Airbnb investor really all it’s cracked up to be ......
By Deidre Woollard | Wednesday, February 1, 2017
How the aging US population impacts housing

How the aging US population impacts housing

As baby boomers have marched through history, they’ve changed many institutions along the way. Aging baby boomers are now changing the way we consider retirement, and the resulting impact on the housing market will be substantial ......
By Deidre Woollard | Monday, December 19, 2016
Does the future of housing still lie in the suburbs?

Does the future of housing still lie in the suburbs?

Despite talk of the city becoming the desired place for millennials to live, it’s far too early to count the suburbs out ......
By Deidre Woollard | Wednesday, December 14, 2016
Could the next big earthquake be bigger than we thought?

Could the next big earthquake be bigger than we thought?

Some Californians face the thought of a massive earthquake with a bit of sangfroid. After all, we've been hearing about "the big one" for so long that it feels like an urban legend ......
By Deidre Woollard | Tuesday, November 29, 2016
How robots are upping the luxury real estate game

How robots are upping the luxury real estate game

Among the things the future has promised us, as seen in cartoons and movies, flying cars and robot butlers rank high on the most-desired list. Although the flying car is still mostly in the prototype stage, the robot butler is here in a variety of fo...
By Deidre Woollard | Thursday, November 24, 2016
How a no-slack November can ensure a successful 2017

How a no-slack November can ensure a successful 2017

Don’t pump the brakes in November. In the brokerages I’ve worked in, every year around this time managers deliver one valuable piece of advice to their agents: don’t take the last two months of the year off ......
By Deidre Woollard | Monday, November 7, 2016
3 ways to attack client clutter with compassion

3 ways to attack client clutter with compassion

Nearly every real estate agent who has been in the business for a while has walked into that house, the one with the clutter. Part of preparing a home for market these days is often about helping the client downsize, remove, store or sell some of the...
By Deidre Woollard | Friday, June 17, 2016
Just sold cards: Don’t call it a comeback

Just sold cards: Don’t call it a comeback

Congratulations, you’ve just sold a house. What’s next? Obviously, you want to capitalize on your listing and use it to get another one. Consider, if you will, the old standby, the "just sold postcard." Why pay for the expense and time delay of s...
By Deidre Woollard | Thursday, June 9, 2016
A branching Icelandic river How well do you know your syndication?

How well do you know your syndication?

It was the call you never want to get: "I'm going to lose the listing." We see it over and over again; many homes sell quickly. But when they don’t, the client often wonders if the home is being showcased adequately online. This is when the scrambl...
By Deidre Woollard | Monday, April 18, 2016
The most important job brokerages aren’t hiring for

The most important job brokerages aren’t hiring for

"What should I try?" This question is one that many agents have, but they don't know who holds the answer -- and most brokerages don't have one person for them to turn to ......
By Deidre Woollard | Thursday, March 3, 2016