Recent Articles by Gill South

Edina Realty puts agent training and mentoring on the ‘Fast Track’

Edina Realty puts agent training and mentoring on the ‘Fast Track’

Jake Perpich is hoping to buy a home himself next spring, and after selling 14 of them in his second year of business, he is well on his way. To what does he owe his launch? He was one of the new agents to benefit from Edina Realty's Fast Track onboa...
By Gill South | Thursday, March 23, 2017
Real estate broker prints 200 ‘welcome’ signs featuring 26 languages

Real estate broker prints 200 ‘welcome’ signs featuring 26 languages

When you drive into Albany in upstate New York, chances are you might spot a sign welcoming you in 26 languages to the neighborhood. That would be the brainchild of Alex Monticello ......
By Gill South | Tuesday, March 21, 2017
Broker seeks to advance STEM education for girls in Rwanda

Broker seeks to advance STEM education for girls in Rwanda

As a little girl, Sarita Dua was a bit of a math and science geek, always finishing her assignments first in class and at times hiding how easy she found it, so as to avoid teasing ......
By Gill South | Monday, March 20, 2017
A handshake from a low angle Sotheby’s International Realty Affiliates hires new chief marketing officer

Sotheby’s International Realty Affiliates hires new chief marketing officer

Senior global luxury marketing executive Kevin Thompson has been appointed as chief marketing officer at Sotheby's International Realty Affiliates ......
By Gill South | Monday, March 20, 2017
How to rub shoulders with the richest of the rich in real estate

How to rub shoulders with the richest of the rich in real estate

To serve ultra-high-net worth (UHNW) individuals and help them with all their property needs is the ultimate dream for many luxury agents. However, meeting the richest of the rich, and infiltrating their environment, can present challenges. How do yo...
By Gill South | Monday, March 20, 2017
Survey: How do real estate professionals generate Facebook leads?

Survey: How do real estate professionals generate Facebook leads?

Love it or hate it, everyone and their dog (literally) ends up on Facebook. That's 1.86 billion people, to be exact. How do you leverage this wild beast of rotating food videos, birthday shout-outs and baby photos for your business, particularly, to ...
By Gill South | Wednesday, March 15, 2017
Revelation Real Estate to supersize office digs, an $8M project

Revelation Real Estate to supersize office digs, an $8M project

In May this year, the 550 agents with the independent Arizona brokerage and its owners, Chuck and Angela Fazio, will move to a brand new 20,000 square foot premises. Private calling booths, loud active spaces, areas for relaxation, chair massage, rec...
By Gill South | Wednesday, March 15, 2017
Why an NYC listing agent became a buyer’s broker

Why an NYC listing agent became a buyer’s broker

Take the average real estate transaction and then imagine an exquisitely tricky minefield -- that’s the situation that many buyers in the Big Apple are up against. Despite real estate apps galore, no magic bullet exists for putting together a succe...
By Gill South | Tuesday, March 14, 2017
Agent vs. FSBO: NAR generational trends report shows record highs and lows

Agent vs. FSBO: NAR generational trends report shows record highs and lows

They say some things never change. And despite the intertwined world we live in, made flat by the internet's ability to increasingly cut out intermediaries and facilitate direct connections, consumers' desire to work with a real estate agent appears ...
By Gill South | Thursday, March 9, 2017
LeadingRE digs into real estate consumer preferences: Experience or digital savvy?

LeadingRE digs into real estate consumer preferences: Experience or digital savvy?

The audience at Leading Real Estate Companies of the World (LeadingRE) conference got a taste of the global network's new consumer segmentation research ......
By Gill South | Wednesday, March 8, 2017
Two martini glasses The 3 tiers of luxury homebuyers: How well do you know your client?

The 3 tiers of luxury homebuyers: How well do you know your client?

If you think you know your luxury buyer, think again. New findings by Luxury Portfolio International, the luxury division of Leading Real Estate Companies of the World (LeadingRE) and its research partner, YouGov, separated luxury buyers into three t...
By Gill South | Tuesday, March 7, 2017
San Bernardino at night How to thrive as a rookie real estate agent in a big city or a backwater

How to thrive as a rookie real estate agent in a big city or a backwater

You couldn't meet a more different pair of agents than Coldwell Banker Real Estate's two Rookies of the Year for 2016 -- Rory Hertzberg from Coldwell Banker Residential Brokerage, Bradley, Illinois, and Carrie Davis from Coldwell Banker Residential B...
By Gill South | Monday, March 6, 2017
The case for helping your real estate agents retire

The case for helping your real estate agents retire

Almost half of respondents in Inman's Special Report survey said they were getting no help from their brokerages on transitioning out of the industry to retire ......
By Gill South | Friday, March 3, 2017
Sycamore Valley Ranch (formerly known as Neverland Ranch) Joyce Rey puts new price on the property formerly known as Neverland Ranch

Joyce Rey puts new price on the property formerly known as Neverland Ranch

It's always about who you know in real estate. Joyce Rey, luxury agent with Coldwell Banker Previews International, let it be known that she would be interested in marketing a property outside Santa Barbara -- formerly called Neverland Ranch, now kno...
By Gill South | Friday, March 3, 2017
A group of young freelancers talking about work To office or not to office? How virtual and brick-and-mortar brokerages make it work

To office or not to office? How virtual and brick-and-mortar brokerages make it work

Brand-new brokerage Clockhouse Realty started business on January 1, servicing all of Massachusetts and Rhode Island. Why the decision to be virtual? "We quickly realized that by not opening a traditional office, we would be able to offer a much high...
By Gill South | Thursday, March 2, 2017
Ego building or business building? Valuing your real estate business for retirement

Ego building or business building? Valuing your real estate business for retirement

A successful agent is often evaluated by others on the number of sales volume they settle — and that is not what business buyers are looking for ......
By Gill South | Wednesday, March 1, 2017
A hand up Parental units: When real estate clients buy a home for their kid

Parental units: When real estate clients buy a home for their kid

If your first thought when an affluent client tells you they want to buy a home for a grown-up child is, "what a spoiled brat" -- banish that attitude immediately. Because if you are a believer in the real estate market, (which you should be, right?)...
By Gill South | Wednesday, March 1, 2017
A mature couple looking at a map Special Report: How real estate agents can live happily ever after in retirement

Special Report: How real estate agents can live happily ever after in retirement

Real estate agents want their happily ever after: a post-career life with the stability that a bucket of money or residual income can bring. The road to a secure future isn't clearly marked in real estate, the paths at agents’ disposal more like wi...
By Gill South | Tuesday, February 28, 2017