Marketing

Feast and Feed: Community event attracts leads and donations

#madREskillz: Get-together aims to draw prospects by doubling as BBQ and food drive

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

David Wilfert knows hosting events like community garage sales is a time-tested way to scoop up clients. But the broker, an associate at the Wilfert Group, decided he wanted to take a fresh angle on community get-togethers that turn up leads. That's how he hatched the idea of hosting a “Shredding Day and Food Drive,” an event that brings community members together to jointly shred sensitive documents and contribute food donations for the needy. Building on the success of that event, Wilfert (@DavidSWilfer) will add a new twist, and host a "Feast and Feed" that replaces the incessant blare of the shredding machine with delicious food, making it easier to mingle with prospective clients. The idea clinched this week's #madREskillz mantle for Wilfert. The event, which Wilfert is now in the preliminary stages of organizing, will double as a barbecue and food drive, with local vendors supplying burgers, hot dogs and other delectables, and attendees dropping off food for t...