Here were the most popular stories on Inman this past week: g-stockstudio / Shutterstock.com 10. A handshake is all well and good — but don’t ignore online lead generation. Cheryl Ann Quigley / Shutterstock.com 9. A Washington, D.C.-based brokerage has incorporated agent neighborhood insights into its website. jurra8 / Shutterstock.com 8. Zillow Group’s chief business officer Greg Schwartz reflected on nine years in the business. A. and I. Kruk / Shutterstock.com 7. Investors are rejecting TRID loans for these 10 reasons. 6. Zillow turned 10 years old this week — and Brad Inman discussed why you might want to sing the company a birthday song. Kharlanov Evgeny / Shutterstock.com 5. A real estate broker responds to our top story of the week, with suggestions for the most effective ways to disrupt the industry. Jenna Bascom / Inman.com 4. Watch Seth Godin’s keynote speech from ICNY. Arina P Habich / Shutterstock.com 3. Need a seller closing gift idea? We’ve got you covered. 2. Check out Inman’s picks for the top 25 real estate coaches in the business. vitranc / iStock.com 1. Real estate startup SoloPro announced it was “blowing up” agent commissions by bundling services.