AgentTechnology

Zillow unveils ‘Owner Dashboard’ to offer listing marketing tips

Zillow's latest seller-focused tool could fuel adoption of its agent app
  • Consumers can use 'Owner Dashboard' to get a clear picture of their listing is performing online and what they can do to boost its visibility on Zillow.
  • The dashboard will encourage users to add videos to their listings, which could require agents to download Zillow's app so they can produce such videos.
  • The tool comes on the heels of a string of other product rollouts, including Best Time To List, Price This Home, a net proceeds calculator and lead-routing functionality for its agent app.

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Zillow has unveiled an "Owner Dashboard" that offers homesellers a clear window into how their listing is engaging people online -- and what they can do to grab the interest of more buyers. The tool will help consumers have "a more informed conversation with their real estate agent about their home's marketability," the listing portal said in a statement. The "Owner Dashboard" is the latest tool unveiled by Zillow that could fuel adoption of its agent app, which is available to all agents -- both agents who advertise on Zillow and agents who don't. It provides a constant reminder to users that adding a walkthrough video, which boost a listing's placement in listing search results, will enhance a listing's exposure on the site. The only way to produce a walkthrough video is to use Zillow's consumer app or agent app, meaning agents with clients who take Zillow's recommendations to heart would have to download the app if a client requested that they shoot a video and...