Re/Max agent and well-known real estate speaker Leigh Brown likes to ask rooms full of real estate agents this question: “Do you think of yourself as a salesperson?” She said perhaps two people will raise their hands in any given group of 300. They prefer to put “advisor” or “consultant” on their business cards.
- Being yourself is a better sales tactic than trying to shoehorn yourself into someone else's vision of real estate. Define your personal authenticity and be true to it.
- Join a team if you appreciate the culture -- don't do it just because.
- Don't shy away from discussing "controversial" topics. Having an opinion opens conversations.
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Luxury Connect | Oct. 16-18 | Beverly Hills