Why agents should always be 'outrageously authentic'

  • Being yourself is a better sales tactic than trying to shoehorn yourself into someone else's vision of real estate. Define your personal authenticity and be true to it.
  • Join a team if you appreciate the culture -- don't do it just because.
  • Don't shy away from discussing "controversial" topics. Having an opinion opens conversations.

Re/Max agent and well-known real estate speaker Leigh Brown likes to ask rooms full of real estate agents this question: “Do you think of yourself as a salesperson?” She said perhaps two people will raise their hands in any given group of 300. They prefer to put “advisor” or “consultant” on their business cards.