Why agents should always be 'outrageously authentic'

Leigh Brown on owning your approach to selling, the problem with social media at the moment and yes, you can talk about religion and politics.
  • Being yourself is a better sales tactic than trying to shoehorn yourself into someone else's vision of real estate. Define your personal authenticity and be true to it.
  • Join a team if you appreciate the culture -- don't do it just because.
  • Don't shy away from discussing "controversial" topics. Having an opinion opens conversations.

Re/Max agent and well-known real estate speaker Leigh Brown likes to ask rooms full of real estate agents this question: “Do you think of yourself as a salesperson?” She said perhaps two people will raise their hands in any given group of 300. They prefer to put “advisor” or “consultant” on their business cards.