5 lessons from ‘Moneyball’ to up your real estate game

Data-driven growth hacking for your business
  • The stress of running a real estate business isn't worth it unless you're living your dream, not someone else's.
  • Brokers, don't be taken in by surface flash. Focus on substance, such as actual performance data, when recruiting agents to join your team.
  • It's never too late to reinvent your business. If you're not getting where you want to go, cut your losses and make a mid-season change.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I recently heard Oakland A's general manager Billy Beane (subject of the book and movie "Moneyball") speak at an industry conference. I don’t normally read business or sports books, but Beane’s talk was so fascinating that, by the time I left the conference hall, I had pulled up my library’s website and requested a copy. And it didn’t disappoint. As many folks before me have discovered, Beane’s scientific approach to baseball holds a number of lessons for other industries -- real estate included. The more I read, the more I found myself thinking, “There’s so much here to benefit our customers!” So, in the spirit of sharing the wealth, here are what I saw as the book’s top takeaways for agents and brokers. Live your own dream, not someone else’s Against his better judgment, 17-year-old Beane let his father and his high school coach talk him into signing with Oakland. The result was disastrous. He had incredible athletic talent, but he didn’t have...