How to crush local content marketing with help from the local news

  • Local authority links can put you on the map in a hurry.
  • Combine unique data and research to come up with an interesting angle.
  • Link out from your content marketing pages to your other web pages to spread the link juice around and increase organic rankings.

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Getting a shout out from local news would be a huge win for your real estate business, but a lot of agents have trouble cracking the code and getting on the radar of local journalists. The fact is, local content marketing can deliver the best ROI of any other marketing effort, and it can be done for very cheap or free.