Technology

How to get off the ground with drones in real estate

What you need to capture breathtaking photos and videos for your listings
  • Agents using video on their websites increase conversation rates.
  • Droning will set you apart from other agents in showcasing properties.
  • Before you hire someone to take pictures or video with a drone, determine whether he or she meets the necessary requirements.

If you aren’t using video and drones in real estate yet, you should start. While video should be used to market any business, the real estate industry has so much to gain because of its visual product. Renee Stoll with Big Red Media, an expert on this topic, is a former TV reporter, writer, producer and videographer. Now, she works in the real estate industry and is combining all of her skills to modernize the way agents market themselves, their expertise and their business. In real estate, pictures are a must. But you know what's even better? Video. Not only is video more engaging, but it’s more popular. Now, it’s time to take it to the next level by using drone photography, with some guidance from Stoll. Using a drone in real estate There are so many benefits to droning in real estate. 1. It gives you the opportunity to show off a home and its surroundings from a bird’s-eye view. 2. You can set yourself apart when you post to real estate websites an...