One London couple on the hunt for a luxury home in Tredyffrin Township, Pennsylvania, had trouble competing with local buyers, who would lock down listings before the couple could pounce. But their real estate agent, who works at Berkshire Hathaway HomeServices Fox & Roach, was able to use a special tool to help his clients overcome this challenge. He tapped a brokerage-wide platform to get the inside scoop on a home that a colleague was preparing to put on the market. That set the couple up to submit a winning offer as soon as the property listed on the MLS, according to Rajeev Sajja, vice president of digital innovation at Fox & Roach. Buyside is a tool that helps brokerages tee up more deals in which their own agents represent both buyer and seller. Brokerages and their agents can also use it to serve up home valuations that feature intelligence on buyers who might be interested in a specific address. Turning the 'greatest lie in real estate' into t...
- Brokerages can use Buyside to match their buyer contacts with their own listings, increasing their odds of double-ending deals.
- The software also serves up property valuation reports with buyer demand data that can capture leads and strengthen listing presentations.
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