Marketing

Podcast: Social media — live and authentic with Katie Lance

Be real, not perfect, and other words and wisdom from the the real estate rockstar

This week we are happy to welcome one of real estate’s leading experts on social media, Katie Lance. Lance has a great new resource called Get Social Smart Academy. This site is a goldmine filled with the resources you need to succeed using any of the major social media platforms. [audio mp3="http://www.inman.com/wp-content/uploads/2016/10/Inman-10-10-16-Katie-Lance-1.mp3"] Here’s what Lance will be covering in today’s podcast: Best practices for using Snapchat, Instagram Stories and Facebook Stories. Which types of posts are most suited to Instagram and which are better for Pinterest? How to use live streaming to grow your business -- it’s easier than you realize. Why it’s important to shift from perfection to authenticity in terms of the content you produce. A super simple strategy for consistently posting on the social media platform of your choice, plus the types of content that work best. Think of your life as content -- share who you are bot...