BrokerageIndustry News

Rumors, innuendo and hearsay — what’s the truth about Compass?

A big shake-up at the top is pending -- or is it? Brad Inman shares his insights

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The real estate industry is buzzing about the fate of Compass. Rumors, innuendos and hearsay have spread like a viral video of a naked celebrity. Sorting out the truth is tricky. One thing is certain: Compass has a bullseye on its back because it has become a threat to some of the largest brokerages in the country. Recruiting, lawsuits and YouTube videos The company is using its venture capital and private equity stockpile to raid top producing real estate agents in big markets across the country. It’s the biggest reign of terror on the industry since Re/Max declared war on old school real estate companies in the 1980s with its 100-percent commission model. Initially, Compass came out swinging as a disruptor, but it has figured out how to grab market share from competitors by using a traditional model and lots of money. And the consequences are showing up on brokerage bottom lines. Earlier this year, Realogy mentioned the loss of NRT's top producers in its Q2 earnin...