The real estate industry is buzzing about the fate of Compass. Rumors, innuendos and hearsay have spread like a viral video of a naked celebrity. Sorting out the truth is tricky.
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Eighteen months ago, Zillow was like the Chicago Cubs when the baseball team was down three games to one in the World Series. The Trulia integration fell off the rails; the online giant blew its financial numbers; it was engaged in a face-mauling lawsuit with its chief competitor Move and it was just coming out of a yucky HR lawsuit that was Trumptastic with claims about a boys’ club in its California sales center. But the Cubs came back and so has Zillow Group.
I was raised 12 miles from the celebrated Route 66 in Southern Illinois. When I came of driving age, iconic cars that hit the road included the Shelby Cobra, the Dodge Charger, the Plymouth Road Runner, the Chevrolet Camaro and the Ford Mustang. Cars were in my blood like the St. Louis Cardinals baseball team. But not anymore.
Upstream, the broker initiative designed to standardize and simplify the process of uploading and distributing home listings, does not have the endorsement of the largest real estate franchise in the country, Realogy.