AgentTechnology overhauls listing ad offering

'Advantage' helps brokers ensure agents take more advantage of marketing

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Since purchasing operator Move two years ago, News Corp. has poured money into the listing portal to bolster its allure to agents and consumers. A new listing ad product is one of the latest fruits borne from this investment. “Advantage" will offer agents and brokers more flexible branding, lead-capture features and marketing insights to agents than “Showcase Listings,” its predecessor. One goal of the product, which comes with tweaks to’s user experience, is to help broker advertisers ensure their agents are taking full advantage of leads and marketing opportunities. will begin rolling out the product in late November. Advantage offers more flexible pricing than Showcase Listings and could cost more, less or the same, depending on local median home price, demand and other factors, according to Tracy Mahnken, senior vice president of product management for Listing search results show larger phot...