Realtor.com overhauls listing ad offering

Since purchasing realtor.com operator Move two years ago, News Corp. has poured money into the listing portal to bolster its allure to agents and consumers. A new listing ad product is one of the latest fruits borne from this investment. “Advantage" will offer agents and brokers more flexible branding, lead-capture features and marketing insights to agents than “Showcase Listings,” its predecessor. One goal of the product, which comes with tweaks to realtor.com’s user experience, is to help broker advertisers ensure their agents are taking full advantage of realtor.com leads and marketing opportunities. Realtor.com will begin rolling out the product in late November. Advantage offers more flexible pricing than Showcase Listings and could cost more, less or the same, depending on local median home price, demand and other factors, according to Tracy Mahnken, senior vice president of product management for realtor.com. Listing search results show larger phot...