Since purchasing realtor.com operator Move two years ago, News Corp. has poured money into realtor.com to bolster its allure to agents and consumers.
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Real estate agents have added tens of thousands of walkthrough videos to Zillow for-sale listings since the property search site rolled out a video option in February. Now the listing portal has carved out space for property clips on rental listings.
Real estate broker Kendyl Young uses 3-D home tours to bring her listings to life. She also uploads videos of her listings to Zillow, boosting their exposure on the property search site.
MLS systems aren’t known for being pretty. Real estate agents often complain that they should be as well-designed and easy-to-use as the websites and mobile apps offered to consumers by third-party listing search portals such as Zillow and realtor.com.