Technology

Zillow brings property video tours to rental listings

Silent and capped at two minutes, clips must be shot with Zillow app

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Real estate agents have added tens of thousands of walkthrough videos to Zillow for-sale listings since the property search site rolled out a video option in February. Now the listing portal has carved out space for property clips on rental listings. "Video walkthroughs have been tremendously popular on for-sale listings, bringing them to rentals is a natural extension," said Chief Marketing Officer Jeremy Wacksman. As with Zillow's for-sale listing videos, the rental listing videos are free but can only be recorded and published through a Zillow app -- in this case, the Zillow Rental Manager App. Unlike adding video to for-sale listings, publishing clips on rental listings does not boost their position in search results. Zillow's Rental Manager App lets agents record and stitch different segments of video into one. The videos don't need to be a single continuous take, but they are silent and capped at two minutes. The same restrictions apply to Zillow's free...