The Broker Public Portal -- a project to build the nation's first national public-facing MLS website -- has just gotten its biggest boost to date. BPP, backed by a large group of MLSs and brokerages, intends to compete with third-party portals such as Zillow and realtor.com, which currently capture millions in advertising dollars from agents and brokers. Homesnap Pro + Black Knight Black Knight Financial Services, provider of the Paragon MLS system, has signed a deal with Homesnap, BPP's intended provider. The deal will give free use of agent-only, MLS-powered app Homesnap Pro to Black Knight's more than 200 MLS customers representing more than 250,000 agents and brokers. That will make it easy for the MLSs to sign up for and quickly launch BPP in their markets if they choose to, giving their agents instant access to BPP listings from across the country. Currently, more than 40 MLSs with more than 400,000 subscribers use Homesnap Pro, including some Paragon MLSs. Once a fin...
- Black Knight and Homesnap have made a deal to offer Homesnap Pro for free to all Paragon MLS customers and their agent and broker subscribers.
- Because Homesnap and the Broker Public Portal will soon sign a definitive agreement, any MLS users of Homesnap Pro will be able to easily sign up for the BPP.
- The deal provides agents and brokers with an MLS system that is integrated with Homesnap's mobile app. Through BPP, agents could also advertise their listings for free on a nationwide MLS-powered website controlled by brokers and MLSs.
Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel