MyPropertyOffice is an elegantly designed productivity tool for agents and brokers currently in California’s San Francisco Bay Area, where its first MLS partnership hatched. Based on what I saw, there’s no reason why its future market partnerships won’t be equally successful. Updates to any of the listings are disseminated up to 30 minutes faster than they are on Redfin and Zillow, according to the company’s representatives.
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MyPropertyOffice is a mobile productivity suite for real estate agents and brokers.
Platforms: Browser-based, responsive; apps for iOS
Ideal for: Any size brokerage, all agents currently members of the San Francisco Association Of Realtors (SFAR)
Top selling points
- Updates 20 to 30 minutes faster than Redfin, the company says
- Fast setup
- Consumer-facing property searches
- Possibility that future feature updates will lead to bloat-ware
1 = Not ready to improve business
2 = Functional; Lacking features to better business
3 = Good; Features will appeal to some
4 = Excellent; Wide appeal, minor concerns
5 = Superior; Best of breed features
What you should know
MyPropertyOffice is an elegantly-designed productivity tool for agents and brokers currently in California’s Bay Area, where its first MLS partnership hatched (with the SFAR).
Based on what I saw, there’s no reason why its future market partnerships won’t be equally successful.
The software gives brokers comprehensive overviews of all listing activity, including scheduled tours, active properties, listings under contract and client interactions.
Agents are provided the same sort of visual rundowns for their individual listing inventory, as well as a number of client monitoring tools, like last login, properties viewed and searches created, among other metrics.
A custom agent website is created upon account setup, which takes only moments with an SFAR membership or MLS ID. The URL, “www.agentname.mypropertyoffice.com,” is a tad clunky.
However, the company advises users to sit down with clients to show them how to search, create favorites and leverage the features available to them.
This hands-on overview is a good way to keep them embedded on their agent’s site, and an opportunity to prevent them from veering off to Redfin and Zillow while browsing the market. MyPropertyOffice is pretty clear about identifying its competition.
Saved searches are easy to create for both agents and buyers. Updates to any of the listings are disseminated up to 30 minutes faster than they are on Redfin and Zillow, according to MyPropertyOffice representatives.
I wasn’t able to verify that claim, but the company is adamant. I assume the source of the update speed stems from the tight connections between the software and its respective MLS.
In markets like the Bay Area, seeing a house 30 minutes before a competitive buyer offers a tremendous advantage to agent and buyer, as it boosts the former’s service reputation and gives the latter first dibs to offer.
On the contrary, in markets like that, you’re only first to the competition, not first to the winner’s podium.
The solution’s interface is attractive, intuitive and does its part to make a home shopper want to stick to it, using color coding and smartly organized property visuals that mimic MLS data points.
MyPropertyOffice also helps brokers manage and book property tours throughout the San Francisco MLS. Tours can be assembled by clicking a button and exported immediately to Google Maps for directions. A PDF breakdown can be created and carried along if needed.
There are features aplenty here, and all so far are backing the company’s promise to offer a more streamlined way for agents to conduct business and interact with customers.
If MyPropertyOffice can keep its future goals in check, I envision a healthy future for its adoption.
Have a technology product you would like to discuss? Email Craig Rowe.