Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. When it comes to buying software, real estate agents want to know if it will generate more leads. Then they want it to help them manage those leads. Everything else is somewhat ancillary. While I tend to believe you need a business structure in place before you can manage a lead, what I see from the industry continues to pry me away from that reality, albeit reluctantly. Chime, initially launched in August (and reviewed in September) is somewhat restoring my faith, however, as it manages to deftly oversee leads and help streamline an agent's business. The company recently rolled out some updates after only a few months of user feedback. 1. Auto drip Users can create parameters for new leads that will trigger an automated response via text or email. Leads can be tightly defined and put into a drip campaign based on source or team assignment. 2. Lead ...
- Chime is a lead generation and CRM system that launched in August for larger firms and tech-savvy teams.
- Features that weren't quite ready by the debut are now ready to roll and focus heavily on the way agents and teams manage leads.