Zillow Group rolls out ‘end-to-end’ listing management

Bridge and Retsly allow brokers and MLSs to improve 'speed and efficiency' of data entry and distribution

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Real estate technology and media giant Zillow Group today unveiled what it says is an "end-to-end listing management solution for brokerages and MLSs." As anticipated by industry observers when the company acquired listing management company Bridge Interactive Group in August, Zillow Group has combined Bridge's tools with the application programming interface (API) of another Zillow Group buy, Retsly. The API takes listing data from MLSs and puts it into a standard format to make it easier for technology vendors to create tools for real estate agents and brokers to use in their businesses. Today's announcement comes shortly after Zillow Group co-founder and executive chairman Rich Barton took to the stage at Inman Connect New York this week. "I see our role at Zillow Group as building a platform of magical technology that the players in the industry all dance on," Barton told attendees. According to Zillow Group, the combined Bridge/Retsly tools help brokers and MLSs wi...