Due to fair housing laws, real estate agents can skate on thin ice if they discuss sensitive neighborhood information with homebuyers, such as demographic makeup, school quality and crime levels. But one way they can cover their bases is to guide clients to the data. NeighborhoodScout was already the most comprehensive source for consumers. Now the site has pulled further ahead. The company, which has ended its referral program for brokers, has beefed up its neighborhood-discovery tool, making exceptionally detailed crime ratings and property price forecasts available on a subscription basis. The goal of the site's new offerings is to help homebuyers answer a difficult question: "Should I buy, hold or sell this property, at this location, at this time?" What you get (and what it costs) NeighborhoodScout users can view some data at the city level for free, including median home prices, racial makeup and crime level. But to drill down as far as a...
- Real estate agents can use NeighborhoodScout's new subscription product to view three-year price forecasts (plus much more information) down to geographic areas covering 600 to 3,000 people.
- The neighborhood information site has also unveiled a range of laser-sharp crime ratings as part of the offering.
- NeighborhoodScout appears to have stopped feeding referrals to brokers in exchange for fees.
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