Special Report: How to master the listing presentation

  • Listing presentation rule no. 1: Listen to what your seller has to say.
  • Being prepared to roll up your sleeves and help out can win a seller’s heart.

A successful North Carolina agent once had a client who, after a two-hour listing presentation, told him that he wanted to think about his decision. The agent said “OK” and went into the client’s living room, sat down and turned on the TV. When the client asked what he was doing, the agent responded: “I’m not leaving here without this listing signed because I know I’m the best agent for you. I’m giving you time to think about it before you sign.”