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NAR offering free Placester websites to Realtors

Sites include mortgage calculator, editable page templates and 'IDX listing integration capability'

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Realtors who don't have a personal website have officially run out of excuses. The National Association of Realtors is offering free property search websites to all members as part of a new deal with real estate software provider Placester. The partnership makes it possible for all Realtors "to build an online presence they can control," said CEO Matt Barba in a statement. And it could fuel Placester's efforts to build a massive user base that could be receptive to buying upgrades. A previous deal between the trade group and Placester made basic versions of Placester sites available to Realtors for $5 a month. Under the new deal, the two are offering Placester websites for no charge. The free mobile-friendly websites come with features including IDX listing integration, "global listings search," homepage with slideshow, mortgage calculator, social media share buttons and editable listing search, about and testimonial pages. Agents must pay for upgraded versio...