OpinionBrokerage

Why the largest Re/Max franchise launched a completely custom website

Re/Max Results COO Brenda Tushaus discusses the web solution designed to empower 1,200 agents and 37 offices
  • Custom websites can become powerful business assets for real estate offices.
  • Website's backend includes connections to Contactually, FiveStreet and a Tribus CRM.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Eden Prairie, Minnesota, sits a few miles outside of Minneapolis. It's home to the largest Re/Max franchise in the country -- Re/Max Results, which just unveiled a full custom web platform. A good part of this franchise's growth and success can be attributed to how the company leverages technology and, specifically, its website. Well over a decade ago, Brenda Tushaus was the company's director of information technology, which was a unique position for a real estate company back then, and this rare hire speaks to the innovative spirit of the franchise. Today, Tushaus is the company's chief operating officer. I wanted to talk to her about the company's all-in approach to technology integration in hopes of uncovering and sharing lessons in how to manage the website process and deal with vendors. According to a company press release, the site includes new f...