- The popularity of each real estate review site varies by market. Find out which sites are most popular in your market, and focus your attention there.
Leverage reviews to build your business’ credibility so you can attract more clients and earn more real estate commissions.
With a proven system guiding your efforts, leveraging reviews to enhance real estate profits is easier and more effective than traditional marketing methods.
Doren Aldana, a marketing expert with a complete system for leveraging real estate reviews, recently joined Pat Hiban to discuss the power of positive reviews.
Read about a few critical components of Aldana’s review system in the following sections. After that, learn more about leveraging online reviews by listening to the podcast below.
Where to focus when you leverage reviews
Before you jump straight in with a strategy to obtain more reviews from satisfied clients, you should determine which review site or sites to focus on. The reason for this is that each review site’s popularity varies by market.
In many markets, Zillow reviews get the most attention, but this isn’t always the case. In your market, realtor.com, Yelp or something else entirely might be getting the most attention from potential clients.
So, how do you determine which site is most popular in your market?
It’s actually easier than most agents think. Simply perform a few simple Google searches with terms potential clients would likely use. Terms like “real estate agent” or “Realtor” coupled with your target market will work just fine in most cases.
The review sites included in the top results deserve the majority of your attention.
What to do about negative reviews
Negative reviews can quickly tarnish your business’ reputation and can cause potential clients to look elsewhere. That’s why preventing negative reviews by providing excellent service is so important in this industry.
Despite your best efforts, however, there is a good chance that someone will feel you could have done a better job for them, and they might write a negative review for you as a result.
Using a two-step method to obtain reviews will help you prevent negative reviews from getting posted online.
First, have an easy-to-use feedback page where clients can write reviews for you or your team members without having to make an account.
Then, encourage clients who write positive reviews to post them where you need them most. If you get a negative review using this method, quarantine it, and perform some form of damage control with the client.
How to leverage reviews for more real estate commissions
Now that you know where to focus your strategy and have a method for containing negative reviews, it’s time to learn how to leverage the positive reviews you receive.
Leveraging reviews effectively is all about visibility. You want to maximize the chances of potential clients reading your best reviews, which you can do by sharing positive reviews.
You should share positive reviews on sites such as Google, Facebook and Twitter. Also, don’t forget to feed these reviews through your website to help sell your services to potential clients who are almost ready to reach out.
If you want to learn more about how you can leverage reviews to market your business, be sure to listen to the complete podcast interview with Doren Aldana.
Pat Hiban is the author of NYT best selling book “6 steps to 7 figures — A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny”, the founder of online real estate sales training site Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.