3 ways to turn Facebook into a steady source of buyer leads

Effective lead-generation strategies require agents to reach the right people with the right message
  • Look for life-changing events on Facebook, and market to those people in your sphere.
  • Create valuable content to attract buyers and position yourself as a local expert.
  • Utilize Facebook’s targeting features to create highly effective and inexpensive ads.

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For many Facebook users, it’s not unusual to spend a significant portion of the day scrolling down the news feed or chatting on Messenger. In fact, according to The New York Times, the average user spends at least 50 minutes per day on the Facebook company’s largest platforms. Although many professionals view time spent on Facebook as wasted time, real estate agents should recognize that Facebook is actually an incredible platform for generating more business. Buyer’s agents in particular have several powerful strategies at their disposal when it comes to bringing in new business via Facebook. Here are three ways to turn Facebook into a steady source of buyer leads:   1. Target potential buyers with Facebook ads By now, you’ve probably heard how great Facebook ads are for generating all types of real estate leads. If you’re not already using Facebook’s powerful advertising features to reach out to potential clients, you’re late to the game. Fortunately,...