600 posts and counting: Tips from a pro real estate blogger

Stay true to your branding, focus on your objectives and tailor your content to your audience
  • A style guide is a handy tool for consistency and scalability.
  • Determine how your keyword strategy influences your content creation.
  • A deliberate content calendar keeps you on track to accomplish your goals.

Purposeful, captivating content will not only separate your website from the agent down the street, but it also has the potential to attract tens of thousands of leads, convert those contacts into customers and keep your audience coming back to you for years to come.