Countless real estate agents generate leads with Facebook. What most agents don’t realize, however, is that Facebook Messenger is also a great platform for generating leads.
- Facebook Messenger boasts much higher open rates than email. If you send mass messages via Messenger, most prospects will likely open them.
If you’re having trouble bringing up sales numbers with common marketing methods, a strategy that leverages Facebook Messenger might be exactly what you need to break through your plateau.
Real estate marketing expert and agent Travis Thom has found an easy, effective way to leverage Facebook Messenger for online lead generation.
Using custom-built Facebook Messenger bots, Thom is able to engage potential clients effortlessly.
Read on to find out how he generates leads automatically with bots. To learn Thom’s complete Facebook Messenger strategy, including his biggest tip on building a Facebook Messenger bot, listen to the podcast below.
Start leveraging Facebook Messenger for leads
To date, there are more than 1 billion people using Facebook Messenger. Despite this, most agents ignore Messenger’s potential.
If you make Messenger a part of your lead-generation strategy, you might be one of the only agents in your market tapping into this incredible lead source. To get started, you’ll need to build a Facebook Messenger bot.
Building bots designed to generate real estate leads sounds complicated, but it’s really not that difficult. Thom explains that agents can build Facebook Messenger bots without coding by utilizing one of the many bot-building services available online.
Chatfuel and ManyChat are two of the services that he personally uses to build Facebook Messenger bots. You can start building your own bots on either site for free.
Generate real estate leads with Facebook Messenger bots
Once you’ve built a Facebook Messenger bot and are ready to put it to work, run targeted Facebook ads.
Thom attracts clicks by offering something of value to potential real estate clients, like a list of homes that have recently sold. Instead of sending people who click on your ad to a landing page, you’ll configure the ad to open a Messenger conversation with your bot.
To start the conversation off with new leads, have your bot provide what was promised in your ad.
After that, Thom suggests configuring it to ask a series of questions designed to place these leads in the proper sales funnels.
Separating seller leads, for instance, is as simple as having the bot ask Messenger users whether or not they’re considering selling their home.
Re-engage real estate leads with Facebook Messenger
One of the greatest benefits Facebook Messenger offers agents is insanely high open rates. Once you’ve engaged a group of leads in conversation with your bot, you can send out mass messages and achieve open rates over 90 percent with ease.
Considering how low the average open rate is with email marketing, leveraging Facebook Messenger as a marketing platform as well as a source of leads just makes sense.
For more information on how to generate real estate leads with Facebook Messenger bots, listen to the complete podcast with Travis Thom.
Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram and Twitter.