Onboard Informatics provides area data about neighborhoods, metro areas, residential areas and school attendance zones; point of interest data about restaurants, stores and banks; and community data about crime, population, weather and commuting. Clients including Century 21, Coldwell Banker and Weichert use that data to inform leads, referrals and client relationships.
Attom Data Solutions — formerly known as RealtyTrac — focuses on tax, foreclosure, deed, mortgage, environmental hazard and health hazard data.
The companies hope that combining all that data in one place will be a bonus to their customers. Onboard’s expertise in local data, especially, will add to Attom’s database. The companies didn’t disclose the size of the acquisition.
“This acquisition by Attom will enable Onboard’s customers to conveniently access robust tax, deed and mortgage data, that, when combined with Onboard’s neighborhood data, completes the full property data picture needed to improve decision-making, increase lead generation and grow revenue,” Onboard Informatics CEO Marc Siden said in a statement.
Onboard’s data will be integrated into Attom’s data platforms, the companies said. That data will then be available to Attom users. Onboard has been operating since 2001.
“Onboard has a long and accomplished track record as an innovator in enhancing and democratizing neighborhood data assets, paralleling our own mission of powering real estate transparency,” Attom Data Solutions CEO Rob Barber said in a statement. “This acquisition will benefit existing customers of both companies — and the entire marketplace — by providing complementary datasets in a one-stop data shop.”
Onboard has been an innovator in real estate tech. The company tried out a real estate-specific voice assistant in partnership with the company Doss earlier this year.