Keller Williams sheds 'traditional broker' shell for new data-driven model

CEO says focus on agent count, sales volume and units is 'not the game that we’re playing anymore'

Data sharing among the company’s 173,000 agents “will be the focal point going forward,” said CEO John Davis at Keller Williams’ Family Reunion event in Anaheim, California. “We are not going to play from somebody else’s playbook. We may have to expand the definition of culture. Specifically how and when we share with each other.”