Dotloop partnership aims to let Realtors close more deals

The largest Realtor association in the country now lets users automatically add listing details from MLS listing pages into a transaction file on Zillow Group’s dotloop software — an integration designed to save Realtors time by eliminating the need for them to enter the same information twice.

The integration marks an expanded partnership between the Miami Association of Realtors (MIAMI), the largest local Realtor association serving more than 40,000 agents, and dotloop, the transaction management software company acquired by Zillow in 2015.

MIAMI members can now click a button — labeled “Loop It” — on a listing page within the CoreLogic Matrix MLS system to generate a dotloop transaction file.

Dotloop’s transaction management system allows Realtors to create, share and e-sign documents with “workflow automation and real-time visibility into transactions,” according to Zillow Group.

Realtors often have to input listing details at least two times: both into the MLS and into paperwork, whether the paperwork exists digitally — perhaps within a transaction management system — or in print.

The enhanced integration with dotloop allows agents to avoid this repetition.

The transaction file, which is designed to allow Realtors and their clients complete the necessary paperwork to buy or sell a property, will auto-populate with “all relevant data and listing information.” That allows for “one-click transfer of integral data,” Connie Nieto, senior instructor of technology services for the MIAMI, said in a statement.

“This streamlines the administrative process and enables our members to manage transactions with a single end-to-end solution, thus making the process efficient and allowing agents and brokers more time to focus on customer service,” she added.

MIAMI is one of the first Realtor associations to add “Loop It” MLS integration for its users, Zillow Group said.

Email Teke Wiggin.