'Best of Zillow' Premier Agent platform to unlock new consumer data

Zillow will provide consumer home-search feedback to its agents and use that feedback to reward the top agents

Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the real estate tech giant’s Premier Agent conference in Las Vegas.