5 tips that’ll help you win over any FSBO

Don’t approach these homeowners like the many other agents they’ve already turned down

When it comes to for-sale-by-owner prospecting, there are two types of agents: the ones who will win the owners’ trust and list the home and the hundreds of others who will give up and move on. What do the winning agents do differently, and how can you pull it off? Here are some top strategies for converting FSBOs.