There’s a direct-to-consumer startup for everything these days. The latest? Home renovation.

New tech-based platform Block Renovation is promising to disrupt the interior remodeling industry by offering “premium bathroom renovations more affordably with less stress.”

While a typical bathroom renovation in the New York City area costs on average $20,000, Block Renovation’s offerings start at around $15,000, or 25 percent less.

However, as with most renovation projects, it all depends on material and labor.

The New York-based startup, which launched today, comes courtesy of those who brought us everyone’s favorite NYC subway-advertised mattress. Block Renovation is c0-founded by Casper co-founder Luke Sherwin and former Huffington Post chief operating officer Koda Wang.

The idea is to allow the consumer to easily choose contractor packages based on their renovation, as opposed to shopping around for material and hiring workers themselves. Rather than contract out the labor like many service-based startups (Uber, Handy, etc.), Block Renovation partners with local licensed and insured contractors and negotiates rates on the customer’s behalf.

“The experience today, for a lot of people, is hiring two guys in a van and figure everything out themselves,” Wang told The Real Deal. “What we’re offering is all-inclusive packages that give consumers transparent pricing, known timelines and higher-quality outcomes.”

“While most contractors only cite labor costs, we bake in the cost of your raw and finish materials as well as drawings and construction support — typically this is 25-35 percent additional cost on top of a GC’s labor quote,” the company’s site states.

They’ve also partnered with SoFi to provide potential users with financing that includes fixed interest, low monthly rates, and no annual fees.

To kickstart the platform, Block Renovation closed a $4.5 million seed round in venture capital funding.

Email Inman

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription