If you’re a real estate professional who isn’t using Instagram for business growth, you’re missing out. Get your business in on the Instagram gold rush by taking advantage of this one free feature you should employ every single time you post.

Many agents still think of Instagram as something to be avoided, and it’s understandable when someone says they don’t personally want to get caught up in the potential foolishness — but it is possible to use Instagram solely as a professional outlet, to grow your lead generation and easily follow up with your database.

If you struggle to understand the importance of this social media platform, consider the following: Instagram has more engagement than Facebook and Twitter. Kylie Jenner credits social media (with Instagram being her most vocal site) as being the catalyst for her “youngest ‘self-made’ billionaire” status.

If you want your business to get in on the Instagram gold rush, there’s one free feature you should employ every single time you post: Instagram Stories polls.

Instagram Stories polls

Instagram Stories have now passed more than 500 million daily actives. But, just knowing that number means nothing if it does not translate into business.

Enter: Instagram Stories polling feature. Polls can be used strategically to connect and reconnect with Instagram users. Often, people use polls for random shenanigans, but we can make sure our shenanigans have a true purpose: business growth.

To use this feature, you should first ask a captivating question based on your business and give two answer options that help you identify potential leads. Your next step would be to follow up with the potentials. Just one poll could leave you with several leads!

Here is a quick video example of how you can use the Instagram Stories polling feature:

If you need a little more convincing, check out this video for more on why Instagram should be in your business marketing mix:

Lee Davenport is a licensed real estate broker, trainer and coach. Follow her on FacebookInstagramYouTube and Google+, or visit her website. This post comes from her book, Profit with Your Personality.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription