Avoiding trouble: 8 digital marketing rules for agents

Just because you can, doesn't mean you should: A primer for digital marketing

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital marketing practices and technology. Here are eight easy rules for agents who want to stay out of the fray.