Why indie brokers should take back the search

Real estate tech has come a long way, making white-label apps much more affordable and advantageous for agents. Some options offer agents the ability to connect more closely with clients and their interests.

Until recently, regular Inman contributor and indie broker Troy Palmquist thought using a branded app was a luxury. But after a conversation and some research, he’s opened his eyes to the possibility of white-labeled tech and the benefits that far outweigh the costs. Here’s why this is a reasonable option for indies competing with big-box brokerages and behemoth portals.