The age of streaming real estate is here

The industry is racing to compete with instant-offer iBuyer startups, and some, like Zillow, are aggressively pivoting. But those just getting started may already be too far behind ...

Zillow’s recent pivot from a traditional agent ad model to its all-in, instant-offer business model reminds me of Netflix’s gutsy decision in 2007 to move into streaming and away from its profitable DVD-by-mail model.